Dark Mode Light Mode
Lightspeed Announces Acquisition of Upserve
Walmart Plus drops $35 free shipping minimum to better compete with Amazon Prime
Bond Named in Independent Now Tech Report

Walmart Plus drops $35 free shipping minimum to better compete with Amazon Prime

Walmart is removing the $35 free shipping minimum on its annual subscription service, Walmart Plus, the company announced on Wednesday. The new policy will take effect on Friday, December 4th, and it means all Walmart Plus members will receive free next-day and two-day shipping on items ordered from Walmart’s website, regardless of the size of their order.

The change is a clear attempt to better compete with Amazon Prime, the subscription service on which Walmart Plus is based. One of the biggest benefits of Prime since its introduction more than 15 years ago has been free (and often two-day and now one-day) shipping on all eligible orders.

 

Advertisement

That made Walmart’s $35 order minimum for its Prime competitor a significant setback for the big-box retailer when it launched its service back in September, and it’s a telling sign that Walmart is removing the restriction so early in the lifespan of its service.

Amazon and Walmart have long had a fierce rivalry in the retail space, Amazon having dominated US e-commerce and now moving onward to physical retail and groceries while Walmart has attempted the reverse. Both companies are now the US’s largest employers, and both want to be the one place you buy almost everything.

At the intersection of these colossal corporations’ core businesses is ever-faster and free delivery. The more reliable, fast, and low-cost your ability to deliver products to a customer’s front door — especially amid the coronavirus pandemic — the more likely that customer will order from you again in the future.


This article originally appeared in TheVerge.

Author

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Add a comment Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post

Lightspeed Announces Acquisition of Upserve

Next Post

Bond Named in Independent Now Tech Report

Advertisement

Subscribe to Customerland

Customer Enlightenment Delivered Directly to You.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.