Latest Posts
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
Passikoff: Payless’ Great “Feats” of Marketing Aren’t Enough
According to our research, Payless has high aided awareness and recognition, but it isn’t the first brand consumers think of when their category comes up. Nor the second or third. The brand is known, but unfortunately not well and not desired, as two previous bankruptcies have shown.
October 27, 2020
Electoral Engagement Vote is In: Biden 88%, Trump 74%
The most recent wave of research found Joe Biden’s overall electoral engagement rating among Democratic voters 14% higher than Donald Trump’s rating by Republicans.
October 26, 2020
SURVEY: How Coronavirus is Changing the American Lifestyle
National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans.
Brand Loyalty Drivers are Growing, More Complex
Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain.
The Politics of Consumer Sentiment: Changes in the Trump Brand
Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape.
December 4, 2019
Calling B.S.
Because we’re a fairly new publication I spend a lot of time explaining who we are and why we exist and, after several hundred of those conversations it occurred to me that one of the real reason’s we’re here is to bring some badly needed credibility to this space.
October 28, 2019
TheCustomer Podcast: Jillian Dimoff & Robert Passikoff – What keeps CMOs up at night?
This is part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night.
October 22, 2019
