Latest Posts
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
3radical Releases New Research Revealing Consumer Attitudes to Brand Engagement and Data Sharing
3radical survey results offer insights on why consumers engage, their overall satisfaction, and what influences sharing of their…
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
What Customer Data Should You Be Paying Attention To?
With all the nomenclatures for types of customer data floating around, are marketers getting hung up on the wrong thing?