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Special Report: Aligning Data Collection & Customer Engagement

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supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”normal” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”With all the different types of data marketers are able to utilize – first-party, third-party, and now zero-party – we still seem to be missing what we should be focusing on, namely the customer as an individual. ” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”dark-skin” color=”#444444″ font=”Lato” font_size=”” font_weight=”normal” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”small” supertitle_position=””][/bt_bb_headline][bt_bb_separator top_spacing=”small” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”What if brands could create value exchanges with their customers to actually EARN their customers’ data on a fully-permissioned basis?” subheadline=”” html_tag=”h1″ align=”inherit” dash=”none” color_scheme=”” color=”#2282d6″ supertitle_position=”” font=”Lato” font_size=”” font_weight=”bold” url=”” target=”_self” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=”” size=”medium”][/bt_bb_headline][bt_bb_separator top_spacing=”small” bottom_spacing=”small” border_style=”none” border_width=”” responsive=”” publish_datetime=”” expiry_datetime=”” el_id=”” el_class=”” el_style=””][/bt_bb_separator][bt_bb_headline font_subset=”latin,latin-ext” superheadline=”” headline=”3radical commissioned TheCustomer to explore the effectiveness of that “earned“ data. This report provides an objective view into the engagement mechanics and the value of the data they produce through a series of real-world use-case evaluations. We did so by examining two very distinct case studies and analyzing their resultant data, and then, by applying those same processes to our own efforts here at TheCustomer.
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Author

  • Mike is Editor in Chief at Customerland. He is a customer technology, customer engagement, media &; marketing professional who has been helping organizations understand their competitive marketspaces and leverage found opportunities for success. Customer Strategies - Reach Strategies - Engagement Strategies.

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