The Global Exxy Awards
Honoring Excellence in CX, EX, UX/UI and Experience Design
The SheShops Report is THE playbook for retailers, brands, and vendors whose selling strategies align with the categories where women dominate the path-to-purchase.
Understanding the economic potential of female consumers requires a strategic approach by businesses to cater to this demographic’s specific needs and preferences. This includes product development, marketing messages, and the overall customer experience. Brands that successfully engage with female consumers by addressing their unique needs and values can unlock a substantial growth avenue, making women’s economic empowerment not just a social or ethical issue, but a critical business imperative.
This comprehensive analysis dives into the intricate purchasing habits, category and brand expectations, cohort analyses, spending power, and spending tendencies of today’s female shoppers. Through meticulous research and data aggregation, this report unveils the profound economic impact and spending power of women, the psychological nuances that differentiate their decision-making processes, and the evolving shopping behaviors influenced by generational shifts, media consumption, and ethical considerations.
Over 80% of purchases and purchase influences are made by women.
Historically, women have been pivotal in household purchasing decisions, but their expanding economic power extends their influence far beyond traditional realms into sectors such as technology, automobiles, and investment. Brands and marketers must recognize and adapt to this shift, acknowledging that women’s spending power dictates a need for more nuanced, respectful, and inclusive marketing strategies.
