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Welcome to Customerland
The Barn Doesn’t Care About Your Title Editor’s Note: I’ve known and worked with Michael Fisher for about…
April 20, 2024
Conversations with TheCustomer: Robert Passikoff on Measuring Patriotic Brands
Earlier this month we published the findings from the 18th annual "Most Patriotic Brands" survey as compiled by Brand Keys.
August 20, 2020
The 2022 Loyalty Leaders with Robert Passikoff
This isn't the popularity contest. It's a measure of how well these brands are meeting expectations within a category.
Passikoff: 10 Rules for Brand Performance
Former-Borscht Belt comedian, 1950’s TV script writer, filmmaker, and philosopher, Mel Brooks, cautioned, “Hope for the best. Expect…
Passikoff: Linking Loyalty and “Dollars”
Focusing on understanding and building loyalty, it turns out, is always the right thing.
Loyalty Deniers: Passikoff on Winning Real Brand Loyalty
A recent article expressed the opinion that, aside from fixated fans, there's no such thing as brand loyalty. The science says otherwise.
September 15, 2020
Passikoff: DIY Presidential Prognostication
In this column I’m going to talk to you through D-I-Y Presidential Prognostication. Why? Because there’s a U.S. presidential election coming up. No, really. It’s been on all the news.
October 13, 2020
Passikoff – What Your Hot Dog Says About Your Loyalty
There’s been a lot of talk recently about how brand loyalty is disappearing. I don't think that’s true. I believe lots of things in the 21st century and over the past 30 years have morphed.
Unobtrusive Measures: Passikoff on What Consumers Aren’t Telling You
No one should approach the temple of marketing research with the soul of an accountant. I was making…
September 29, 2020
Passikoff: Getting 100 on the Brand Test
Think about the number 100. What comes to mind? Completeness? Totality? Your perfect score on that spelling test…
January 14, 2025