Latest Posts
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael <mark class="bsearch_highlight">Fisher</mark>, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
October 2, 2020
Data Quality Is Dead. Long Live Composability.
For decades, marketers have equated “data quality” with cleanliness – merge/purge routines, NCOA updates, and formatting fixes. But…
Forrester on the ‘The Zero Party Data Revolution’
‘Zero Party Data’, a term coined by Forrester to describe information that consumers intentionally and proactively share with brands
October 29, 2020
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
[WEBINAR] Satisfying the Thrill of the Hunt
[bt_bb_section layout=”boxed_1200″ top_spacing=”small” bottom_spacing=”” full_screen=”” vertical_align=”top” color_scheme=”” background_color=”” background_image=”” background_overlay=”” parallax=”” parallax_offset=”” background_video_yt=”” yt_video_settings=”” background_video_mp4=”” background_video_ogg=”” background_video_webm=”” responsive=””…
September 25, 2019
CRMC & TheCustomer: An Interview with Devon Wylie
In our most recent Conversation-with-TheCustomer, Michael <mark class="bsearch_highlight">Fisher</mark> and I sat down with Devon Wylie, President of CRMC, to talk about one of the most important events in retail.
May 1, 2020