Latest Posts
How Podcasting Leads to Love
I finally got invit<mark class="bsearch_highlight">e</mark>d to m<mark class="bsearch_highlight">e</mark><mark class="bsearch_highlight">e</mark>t my fri<mark class="bsearch_highlight">e</mark>nd’s girlfri<mark class="bsearch_highlight">e</mark>nd of <mark class="bsearch_highlight">e</mark>ight months, whom w<mark class="bsearch_highlight">e</mark>’ll call “K.” My fri<mark class="bsearch_highlight">e</mark>nd&h<mark class="bsearch_highlight">e</mark>llip;
August 9, 2024
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 s<mark class="bsearch_highlight">e</mark>conds <mark class="bsearch_highlight">b</mark><mark class="bsearch_highlight">e</mark>for<mark class="bsearch_highlight">e</mark> going liv<mark class="bsearch_highlight">e</mark>, on<mark class="bsearch_highlight">e</mark> of th<mark class="bsearch_highlight">e</mark> thr<mark class="bsearch_highlight">e</mark><mark class="bsearch_highlight">e</mark> pan<mark class="bsearch_highlight">e</mark>lists was still, to us<mark class="bsearch_highlight">e</mark> anoth<mark class="bsearch_highlight">e</mark>r military acronym, MIA; d<mark class="bsearch_highlight">e</mark>spit<mark class="bsearch_highlight">e</mark> a good t<mark class="bsearch_highlight">e</mark>ch pr<mark class="bsearch_highlight">e</mark>p sh<mark class="bsearch_highlight">e</mark> couldn’t conn<mark class="bsearch_highlight">e</mark>ct to this n<mark class="bsearch_highlight">e</mark>w non-Zoom platform on th<mark class="bsearch_highlight">e</mark> day of.
November 30, 2020
Podcast: Insider Interviews with Sree Sreenivasan
Th<mark class="bsearch_highlight">e</mark> Floor is Yours: Sr<mark class="bsearch_highlight">e</mark><mark class="bsearch_highlight">e</mark> Sr<mark class="bsearch_highlight">e</mark><mark class="bsearch_highlight">e</mark>nivasan on <mark class="bsearch_highlight">B</mark><mark class="bsearch_highlight">e</mark>ing G<mark class="bsearch_highlight">e</mark>n<mark class="bsearch_highlight">e</mark>rous with Cont<mark class="bsearch_highlight">e</mark>nt As w<mark class="bsearch_highlight">e</mark> crav<mark class="bsearch_highlight">e</mark> conn<mark class="bsearch_highlight">e</mark>ction during th<mark class="bsearch_highlight">e</mark>s<mark class="bsearch_highlight">e</mark> isolating&h<mark class="bsearch_highlight">e</mark>llip;
Insider Interviews: Michael Smith on Marketing Digital, Diversity and the Tiny Desk at NPR
Micha<mark class="bsearch_highlight">e</mark>l Smith join<mark class="bsearch_highlight">e</mark>d National Pu<mark class="bsearch_highlight">b</mark>lic Radio as chi<mark class="bsearch_highlight">e</mark>f mark<mark class="bsearch_highlight">e</mark>ting offic<mark class="bsearch_highlight">e</mark>r (CMO) at a tim<mark class="bsearch_highlight">e</mark> wh<mark class="bsearch_highlight">e</mark>n th<mark class="bsearch_highlight">e</mark> nation -- and th<mark class="bsearch_highlight">e</mark> world -- had just <mark class="bsearch_highlight">e</mark>nt<mark class="bsearch_highlight">e</mark>r<mark class="bsearch_highlight">e</mark>d crisis mod<mark class="bsearch_highlight">e</mark>.
August 17, 2020
Guest Editor: The Why and How of B2B Podcasting
As social finally <mark class="bsearch_highlight">b</mark><mark class="bsearch_highlight">e</mark>cam<mark class="bsearch_highlight">e</mark> th<mark class="bsearch_highlight">e</mark> purvi<mark class="bsearch_highlight">e</mark>w of mark<mark class="bsearch_highlight">e</mark>t<mark class="bsearch_highlight">e</mark>rs and <mark class="bsearch_highlight">b</mark>ona fid<mark class="bsearch_highlight">e</mark> strat<mark class="bsearch_highlight">e</mark>gists, so is podcasting <mark class="bsearch_highlight">b</mark><mark class="bsearch_highlight">e</mark>coming th<mark class="bsearch_highlight">e</mark>ir darling now, too.
Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it
In this <mark class="bsearch_highlight">E</mark>pisod<mark class="bsearch_highlight">e</mark> of Insid<mark class="bsearch_highlight">e</mark>r Int<mark class="bsearch_highlight">e</mark>rvi<mark class="bsearch_highlight">e</mark>ws, Racha<mark class="bsearch_highlight">e</mark>l H<mark class="bsearch_highlight">e</mark>nk<mark class="bsearch_highlight">e</mark> of D<mark class="bsearch_highlight">e</mark>ll T<mark class="bsearch_highlight">e</mark>chnologi<mark class="bsearch_highlight">e</mark>s, <mark class="bsearch_highlight">e</mark>xplains how h<mark class="bsearch_highlight">e</mark>r t<mark class="bsearch_highlight">e</mark>am turns complicat<mark class="bsearch_highlight">e</mark>d off<mark class="bsearch_highlight">e</mark>rings into human-ori<mark class="bsearch_highlight">e</mark>nt<mark class="bsearch_highlight">e</mark>d cont<mark class="bsearch_highlight">e</mark>nt.
Podcast: Insider Interviews with VaynerMedia’s Claude Silver
My v<mark class="bsearch_highlight">e</mark>rsion of scaling Gary,” acknowl<mark class="bsearch_highlight">e</mark>dg<mark class="bsearch_highlight">e</mark>s Claud<mark class="bsearch_highlight">e</mark> Silv<mark class="bsearch_highlight">e</mark>r, “is to r<mark class="bsearch_highlight">e</mark>mind p<mark class="bsearch_highlight">e</mark>opl<mark class="bsearch_highlight">e</mark> that <mark class="bsearch_highlight">e</mark>v<mark class="bsearch_highlight">e</mark>ry singl<mark class="bsearch_highlight">e</mark> p<mark class="bsearch_highlight">e</mark>rson is r<mark class="bsearch_highlight">e</mark>sponsi<mark class="bsearch_highlight">b</mark>l<mark class="bsearch_highlight">e</mark> for th<mark class="bsearch_highlight">e</mark> cultur<mark class="bsearch_highlight">e</mark> at Vayn<mark class="bsearch_highlight">e</mark>rM<mark class="bsearch_highlight">e</mark>dia.
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
C<mark class="bsearch_highlight">E</mark>S is always a conv<mark class="bsearch_highlight">e</mark>rg<mark class="bsearch_highlight">e</mark>nc<mark class="bsearch_highlight">e</mark> of innovation, <mark class="bsearch_highlight">b</mark>ringing tog<mark class="bsearch_highlight">e</mark>th<mark class="bsearch_highlight">e</mark>r som<mark class="bsearch_highlight">e</mark> of th<mark class="bsearch_highlight">e</mark> <mark class="bsearch_highlight">b</mark>right<mark class="bsearch_highlight">e</mark>st minds in t<mark class="bsearch_highlight">e</mark>chnology from around&h<mark class="bsearch_highlight">e</mark>llip;
January 22, 2024
Insider Interviews: Minjae Ormes, CMO at Visible
If you work in m<mark class="bsearch_highlight">e</mark>dia, mark<mark class="bsearch_highlight">e</mark>ting or adv<mark class="bsearch_highlight">e</mark>rtising, chanc<mark class="bsearch_highlight">e</mark>s ar<mark class="bsearch_highlight">e</mark> you know of Minja<mark class="bsearch_highlight">e</mark> Orm<mark class="bsearch_highlight">e</mark>s. Most r<mark class="bsearch_highlight">e</mark>c<mark class="bsearch_highlight">e</mark>ntly glo<mark class="bsearch_highlight">b</mark>al h<mark class="bsearch_highlight">e</mark>ad of partn<mark class="bsearch_highlight">e</mark>rships for YouTu<mark class="bsearch_highlight">b</mark><mark class="bsearch_highlight">e</mark>, for th<mark class="bsearch_highlight">e</mark> past coupl<mark class="bsearch_highlight">e</mark> of y<mark class="bsearch_highlight">e</mark>ars sh<mark class="bsearch_highlight">e</mark> has <mark class="bsearch_highlight">b</mark><mark class="bsearch_highlight">e</mark><mark class="bsearch_highlight">e</mark>n chi<mark class="bsearch_highlight">e</mark>f mark<mark class="bsearch_highlight">e</mark>ting offic<mark class="bsearch_highlight">e</mark>r of a n<mark class="bsearch_highlight">e</mark>w “disruptiv<mark class="bsearch_highlight">e</mark>” phon<mark class="bsearch_highlight">e</mark> s<mark class="bsearch_highlight">e</mark>rvic<mark class="bsearch_highlight">e</mark> from V<mark class="bsearch_highlight">e</mark>rizon, Visi<mark class="bsearch_highlight">b</mark>l<mark class="bsearch_highlight">e</mark>.
June 4, 2020
Insider Interviews: CMO Kim Wijkstrom – Branding Starts with a Story not Silver Bullets
On this <mark class="bsearch_highlight">e</mark>dition of Insid<mark class="bsearch_highlight">e</mark>r Int<mark class="bsearch_highlight">e</mark>rvi<mark class="bsearch_highlight">e</mark>ws: Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmac<mark class="bsearch_highlight">e</mark>uticals, has l<mark class="bsearch_highlight">e</mark>arn<mark class="bsearch_highlight">e</mark>d from&h<mark class="bsearch_highlight">e</mark>llip;
February 17, 2021