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REPORT: Nielsen Annual Marketing Report: Era of Adaptation
REPORT: 2021 State of External Data Acquisition
REPORT: 2021 Edelman Trust Barometer

REPORT: 2021 State of External Data Acquisition

April 8, 2021
byEditor

Explorium research survey

What is your external data acquisition strategy?
If you’d like to know how you compare with other organizations in the pursuit of the most relevant 3rd-party data, then don’t miss our latest research.
We surveyed data stakeholders across industries to uncover the challenges organizations face when formulating their data strategy, and processes and skills they have to find, validate, onboard, and integrate external data.

Some key findings:

  • 79% of respondents said they consider external data acquisition very valuable. Read the report to find types of external data they use and why.
  • In 2020, 80% of companies spent more than $100K each month on external data acquisition. Find out how they plan to spend in 2021.
  • More than 70% of the survey respondents are purchasing external data at scale (more than 3 types of external data), but the process of acquiring and onboarding data is not scalable.

Get the complete research
survey report

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April 8, 2021
byEditor

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REPORT: Nielsen Annual Marketing Report: Era of Adaptation

April 8, 2021
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REPORT: 2021 Edelman Trust Barometer

April 8, 2021
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