For businesses in travel, sports, entertainment, and hospitality, the lost & found process has long been a necessary but cumbersome operational headache. Yet, Boomerang, an AI-powered lost & found platform, is proving that what was once a frustrating backend function can be transformed into a loyalty-building asset. By leveraging artificial intelligence, automation, and seamless digital tools, Boomerang is redefining the way businesses handle lost items—creating meaningful customer experiences and strengthening brand trust in the process.
AI Meets Lost & Found: The Next Evolution of Customer Experience
Boomerang’s platform is a game-changer in lost & found management. Traditionally, retrieving a lost item has been a tedious process for both customers and businesses. Long hold times, incomplete records, and disorganized manual tracking have historically defined this space. Boomerang changes that by using AI and machine learning to match lost items with their owners efficiently, eliminating the bottlenecks that make item recovery slow and unreliable.
According to CEO and Co-founder Skyler Logsdon, lost & found isn’t just about returning items—it’s about building trust. Every successfully returned wallet, phone, or wedding ring strengthens the relationship between a business and its customer.
Turning Customer Frustration into Brand Affinity
Losing a personal belonging—especially something valuable or sentimental—can instantly sour a customer’s experience. However, Boomerang is proving that these moments of frustration can be converted into opportunities for customer delight. The emotional impact of recovering a lost wedding ring, championship ring, or even a cherished collectible creates a powerful bond between customers and the brands that helped reunite them with their possessions.
The importance of these moments is not lost on the public. National Geographic’s Inside Airport Lost and Found has highlighted the ongoing fascination with the unpredictability of lost items. Smart tracking devices like Apple AirTags provide some help in locating missing belongings, but they fail to bridge the gap between identification and actual recovery. This is where Boomerang fills a critical need, ensuring that the final step—returning the item to its rightful owner—is as seamless as possible.
The Numbers Behind Boomerang’s Impact
Boomerang’s exponential growth is a testament to both the demand for its solution and its effectiveness in delivering tangible business results. Since launching in 2022, the company has achieved over 1,000% growth in key verticals, demonstrating widespread adoption across industries that have historically struggled with efficient lost & found management.
One of the most compelling business cases for Boomerang comes from its impact at the Wells Fargo Center, home to the Philadelphia 76ers and Flyers. According to Tony Sciulli, Sr. Director of Security & Parking, the platform has led to a 40% increase in successfully returned lost items. This improvement translates directly to customer satisfaction, reinforcing the venue’s reputation as a fan-friendly environment while simultaneously reducing waste from unclaimed items.
These efficiency gains carry direct financial implications for businesses. A Harvard Business Review study found that improving customer retention by just 5% can increase profits by 25% to 95%. In an industry where experience and loyalty drive repeat business, Boomerang’s ability to turn lost item recovery into a positive brand interaction represents a significant competitive advantage.
AI-Powered Efficiency: A Win for Businesses and Customers
For businesses, the operational burden of lost & found can be costly. The manual effort involved in logging, storing, and attempting to return lost items drains time and resources. Boomerang streamlines this process, freeing up staff to focus on core customer service tasks while ensuring that lost item claims are handled with speed and accuracy.
The platform’s AI-driven item matching technology minimizes human error, increasing recovery success rates by more than three times compared to traditional systems. By automating busywork and improving response times, Boomerang allows businesses to enhance the guest experience without adding to their workload.
A Rapidly Expanding Network and Strong Investor Backing
Boomerang’s momentum is further fueled by a $4.9 million seed round led by LightShed Ventures, bringing its total funding to $7.7 million since launch. This backing positions the company for aggressive expansion, with major travel hubs, entertainment venues, and luxury hospitality brands already joining its network.
Beyond financial investment, the rapid adoption of Boomerang across multiple industries signals a shift in how businesses view lost & found management. No longer an afterthought, it is now recognized as an integral part of the customer experience strategy—one that can directly impact loyalty, brand perception, and operational efficiency.
The Future of Lost & Found: From Pain Point to Differentiator
Boomerang’s approach underscores a broader trend in customer experience: the shift from reactive problem-solving to proactive value creation. Businesses are realizing that how they handle unexpected challenges—such as lost items—can set them apart from competitors and create long-term customer goodwill.
As Boomerang continues to expand, its mission remains clear: to turn moments of loss into moments of relief and connection. In doing so, it is proving that even the smallest details of customer experience, when executed well, can have an outsized impact on customer loyalty and business success.
Final Thoughts
Boomerang’s AI-driven lost & found platform is more than just a convenience—it’s a strategic asset. By turning a historically frustrating experience into a seamless, high-touch service, the company is setting a new standard for customer engagement. Businesses that adopt Boomerang aren’t just recovering lost items; they’re recovering trust, loyalty, and long-term customer relationships.
As customer expectations continue to rise, the brands that prioritize experience at every touchpoint—including lost & found—will be the ones that stand out. Boomerang is proving that what was once a minor operational function can become a major competitive advantage.
Photo by Phill Brown on Unsplash
