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How the pandemic changed marketing (Sitecore)
How Much Do Consumers Trust Brands with Their Personal Information? (Jebbit)
Customer Strategy Quick-Takes: August 17, 2021

How Much Do Consumers Trust Brands with Their Personal Information? (Jebbit)

Learn how to demonstrate to consumers how trustworthy your brand is with their personal information.

To uncover what makes consumers trust or mistrust a brand with their personal information, Jebbit has conducted a recurring study since 2018.

We asked 1,000 US adult consumers how much they trust 100 of the largest consumer-facing brands on a scale of 1-10, what brands can do to be more trustworthy, and what current attitudes are towards data privacy.

Download this report today to learn about:

  • The direction overall trust is trending
  • Key findings and brand rankings for top and worst performers
  • Do consumers support data privacy legislation at a federal level?

To see the complete rankings and get insights into what makes consumers trust or mistrust a brand, download the report.

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Customer Strategy Quick-Takes: August 17, 2021

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