Dark Mode Light Mode

Fashion Retailer Quiz Partners With True Fit

Fashion Retailer Quiz Partners With True Fit To Enhance Customer Experience By Eliminating Fit And Sizing Guesswork

LONDON — November 18, 2019 — Quiz, the British fast fashion retailer, has partnered with fashion personalization platform True Fit to integrate its True Confidence™ solution onto Quiz’s e-commerce site.

The solution, which supports Quiz’s strategy to enhance the shopping experience for all customers, is now available for customers to use when buying products within any of Quiz’s clothing collections, including the brand’s Curve and Petite ranges.

True Fit’s True Confidence solution uses data collected from Quiz and millions of anonymous shoppers to provide personalized fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers to choose products they love in the right size for them; reducing the friction and disappointment felt by a customer when a garment doesn’t fit properly; and reducing returns.

Advertisement

Haroun Saleemi, head of ecommerce at Quiz, commented: “True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online. By providing recommendations around size, style and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they love and will keep their purchase.

Fast fashion retail group Quiz delivers catwalk-style looks and the latest fashion, footwear and accessory trends at affordable prices. Founded in 1993, Quiz began trading with three stores in Scotland. Today, the retailer has over 250 stores and concessions in most of the major shopping centers and high streets across the United Kingdom, where it employs 1,000 members of staff, and also has more than 50 franchises in Europe and Asia.

 

Jessica Murphy, cofounder and chief customer officer at True Fit, said: “Retailers like Quiz are on a mission to instil confidence in their shoppers, regardless of the occasion, with the trendiest styles and flawless fits. Our mission at True Fit is to instil consumer confidence and loyalty, and we are excited to partner with leading retailer Quiz on this shared objective. We look forward to working with Quiz in bringing data-driven personalization across their trend-conscious customer journey and creating exciting shopping experiences for all women”.

Author

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Add a comment Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post

Customer Portfolios Announces The Portfolio Value Statement

Next Post

Albertsons Companies Appoints Chief Customer and Digital Officer

Advertisement

Subscribe to Customerland

Customer Enlightenment Delivered Directly to You.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.