Faraday, the cloud-based consumer prediction company, today announced its designation as a Cool Vendor in Gartner’s 2020 Cool Vendors in Banking report.
According to Gartner, “Banks use an increasing range of emerging technologies to provide innovative products and services, optimize costs and scale digital banking. CIOs can benefit from research on market-moving technologies to address growing challenges, balancing cost optimization and new digital business investments.”
As competition grows in nearly every consumer market, financial services included, the adoption of data science as a differentiation strategy is becoming a necessity rather than a luxury. Faraday provides a unique opportunity for financial services teams to operationalize machine learning for customer intelligence and predictive marketing applications. 
“We are excited to be named a Cool Vendor as we work to democratize data science and machine learning for consumer-facing organizations of all sizes,” said Andy Rossmiessl, CEO of Faraday. “With growing competition across the board in the financial space, having access to cutting-edge data science to creatively leverage customer data allows businesses to expand their reach, optimize customer lifecycles, and personalize customer experiences.”
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