Latest Posts
The Post-Sale Frontier: How Connected Products Redefine Consumer Relationships
The rapid growth of connected products and increasing sustainability legal requirements have many businesses wondering where to start. While…
The Digital Product Passport Era Begins: Q&A with Megan Brewster of Impinj
Q&A with Megan Brewster, Impinj Put simply, the Ecodesign for Sustainable Products Regulation (ESPR) is the legal framework…
This Earth Day, Fast Fashion Faces a Reckoning
Forever 21 was once the crown jewel of fast fashion—celebrated for its trend-chasing, affordability, and the thrill of…
Transforming the Post-Purchase Experience in Luxury & Sustainability
The luxury industry is undergoing a seismic shift. Once defined by exclusivity, heritage, and generational ownership, luxury is…
March 12, 2025
Beyond Price: The Untapped Value of Eco-Conscious Shoppers
The landscape of consumer loyalty is rapidly evolving, with sustainability and health consciousness emerging as powerful drivers of…
March 12, 2025
Redefining Loyalty Programs Through Purpose and Sustainability
Can the evolving expectations of Gen Z redefine the way brands approach consumer loyalty and sustainability? This week,…
January 22, 2025
The Hidden Gold in Sustainable Rewards Programs
The season of abundance typically delivers a surge for retailers, but new research shows they may be overlooking…
December 30, 2024
Brand Authenticity: Countering Greenwashing
According to Kantar, 67 percent of consumers worry that brands engage in social issues only for commercial reasons. And in…
Retailers’ Guide to the Upcoming Circular Economy Mandate
In the latest episode, we dive into one of the most important regulatory developments in years: the European…
December 4, 2024
Passikoff: The (Actual) Trends Brands Should Pay Attention To
It was W. Edwards Deming, statistician, researcher, professor, and author, who said, “Without data, you’re just another person…
October 29, 2024
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.
The Penultimate Guide to Retail Brand Authenticity
As a marketer, how important is brand authenticity to consumers? TLDR:Brand authenticity is a crucial factor in influencing…
The Intersection of Speed and Sustainability in Retail
Have you ever wondered why a simple purchase can turn into a logistical puzzle? Imagine buying five identical…
Navigating Sociopolitical Shifts: Prioritizing What Matters to Gen Z
In the ever-changing landscape of sociopolitical views, the past two years have brought about some notable shifts in…
Traceability is the New Front Line for Sustainable Retail
Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers…
Traceability is Key to Protecting Human Rights in Supply Chains
Across the globe, a transformative wave is reshaping the landscape of international commerce. Nations and economic blocs worldwide…
Getting Authentic about Brand Authenticity
In recent years, the language of 'sustainability' has been co-opted by some brands in order to make themselves relevant.
BeCause Partners with Booking.com
BeCause, a startup enterprise software company transforming how the hospitality, travel, and tourism industries manage their sustainability data,…
July 25, 2023
Creating Sustainable Loyalty in the Age of Climate Consciousness
Can sustainable customer loyalty truly exist in the airline industry? Join us for a captivating conversation with a…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
AI Ethics and Environment Sustainability
By Elisa Orrù Moving away from the currently prevalent Big Data mindset towards a Small Data approach would…
March 9, 2023
Booking and Payments: The Tipping Point for Travel Loyalty in 2023
Are companies devoting enough attention and resources to making their travel loyalty booking processes convenient and intuitive? Consumers…
February 9, 2023
iSeatz Report Identifies Disconnects in Travel Loyalty Perception and Expectations
iSeatz, a leading provider of travel loyalty technology and digital commerce solutions, has released a new report that…
January 31, 2023
Making Media Sustainably Good
“Just as you measure media success, measure your success in sustainability.” Kirk McDonald, CEO of GroupM North America and…
