Latest Posts
Top Reads
The biggest takeaways from the past year have less to do with KPIs and more to do with values and distilling the important from the unimportant. And from the looks of our list of last year's top reads, that notion seems to have resonated with our readers as well.
The 2020 Customer Engagement Winners & Losers
Here are the biggest customer engagement winners and losers from a year that produced more than its fair share of stress, confusion and yes – even some accomplishments.
December 29, 2020
Passikoff: The Brand Engagement Silver Bullet
Everybody remembers the Lone Ranger. But when it comes to brand engagement, not so much - virtually nobody remembers that it was General Mills who sponsored the show.
November 10, 2020
FRANKLAND: Random Acts of Hostility are Destroying Your Customer Loyalty
Somebody allowed an inadvertent act of hostility to enter the equation and now a once loyal, frequent, and happy customer is shopping for alternatives.
October 20, 2020
FRANKLAND: Amazon Almost Gets the Entitled Consumer
Today marks the first in a regular series that Dave Frankland will be writing for TheCustomer. Dave literally wrote the book on the entitled consumer. His work has appeared in the New York Times, The Economist, CNN’s Situation Room and Ad Age.
The Loyal Opposition: Passikoff on Market Research
A market researcher was on a hiking vacation and came across a beautiful mountain valley covered with grazing sheep. Taken with the bucolic tranquility of the scene, he realized that he would like to own a sheep ...
July 23, 2020
