Latest Posts
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
State of The Customer Journey 2022 (CSG)
In 2021, we tracked over 10 billion customer journey interactions—our most of any edition—across a plethora of channels…
February 24, 2022
2022 CX IQ Index (ActionIQ)
Bridge the Customer Experience Gap What did we learn from surveying hundreds of consumers and businesses about customer…
February 24, 2022
The State of CRM Data Health in 2022 (Validity)
Everyone agrees CRM data is important. But too many CRM users assume their data is clean and ready…
February 24, 2022
State of Data 2022 (IAB)
This report surveys over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies and surfaces…
February 10, 2022
X Index 2022 (Havas)
Trust, inclusivity, always being of service, and going above and beyond are now major factors in creating the…
February 10, 2022
What Are the True Drivers of Loyalty in the Minds of Consumers? (Clarus)
Get into the minds of your customers. Your brand should add unique value to your customers. While retail…
January 31, 2022
2022 Trust Barometer (Edelman)
Societal leadership is now a core function of business. We have studied trust for more than 20 years…
January 31, 2022
2022 Consumer Survey: Purchasing Habits and Brand Engagement Preferences (Treasure Data)
Survey reveals consumers are motivated by loyalty programs and ‘buy now, pay later’ options A new Treasure…
January 31, 2022
The Next Generation of Consumer Behaviors (Merkle)
Understanding the changing expectations, interactions, and experiences that drive brand engagement Who runs the world? Consumers. For decades,…
January 31, 2022
RFP Response Trends & Benchmarks (Loopio)
Response teams have taken a professional leap forward. Yet, only select companies have higher win rates. In this…
January 31, 2022
How the next generation of CMOs are shaking up marketing for the better (Adobe)
Customer champion, strategist, storyteller, frontline defender of the brand – the chief marketing officer (CMO) holds one of…
January 31, 2022
Preparing for the Return of Demand (FreedomPay)
NEW COMMERCE REPORT: SURPRISING INSIGHTS BY SOME OF THE SMARTEST C-SUITE LEADERS IN AMERICA Black Friday is notably…
December 2, 2021
AI-Enhanced Customer Experience (Reply)
Reply’s data-driven research has tracked and measured the most compelling trends in the field of Artificial Intelligence for…
November 4, 2021
Social Permission and Technology (Ketchum)
Technology played a key role in helping people get through COVID. However, its perceived impact was both good…
October 28, 2021
Majority of Consumers Willing to Help Companies Improve CX (Alida)
MAJORITY OF CONSUMERS WILL ACTIVELY HELP COMPANIES IMPROVE THEIR CUSTOMER EXPERIENCE, BUT BELIEVE BRANDS AREN’T LISTENING Despite CX…
October 18, 2021
Tech Priorities 2021 (IDG)
As businesses continue to bounce back from the past 15 months and build out their strategy for the…
October 14, 2021
CMO Insights Study (Boathouse)
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that…
October 14, 2021
Elevating the Customer Journey in the Retail Industry (Frost & Sullivan)
Taking Action with Voice of the Customer Analytics Retail touches every aspect of life and businesses must be…
October 14, 2021
Elevating the Customer Journey in Retail (Frost & Sullivan)
Elevating the Customer Journey in the Retail Industry Taking Action with Voice of the Customer Analytics Retail touches…
October 7, 2021
Data-Driven Decisioning Powers CX Forward (CMO Council)
Marketers Aiming for Ideal Customer Experience Face Data Silos and AI Skills Hurdles Marketers are working to develop…
September 30, 2021
Wide disconnect between brand and consumer perceptions (Cordial)
Cordial, the leading cross-channel marketing platform, today released the findings of a new study at the CommerceNext IRL…
September 30, 2021
Sports & Outdoor Industry Consumer Insights Report (ISPO)
Which brands and trends strike a chord with sports and outdoor fans? The quarterly ISPO Consumer Insights Report…
September 23, 2021
The Retail Revolution Report (ICAEW)
Our focused report on retail will detail the vast changes that have been undertaken in this industry since…
September 23, 2021
Fall 2021 Customer Engagement Report (Merkle)
Raise the experience bar by collecting and operationalizing the best data It’s no surprise that the fast-paced digital-first…
September 23, 2021
eCommerce CPA Trends (Moloco)
How E-Commerce Marketers Can Overcome Rising Advertising Costs in the Post-IDFA World Apple’s privacy changes on iOS have…
September 2, 2021
eCommerce CPA Trends (Moloco)
How E-Commerce Marketers Can Overcome Rising Advertising Costs in the Post-IDFA World Apple’s privacy changes on iOS have…
September 2, 2021
The State of Digital Customer Experience 2021 (CMSWire)
Digital customer experience matters more than ever before. The rapid advancement of sophisticated and highly user friendly —…
September 2, 2021
Empathy in Customer Service Survey (Genesys)
Today, with people more anxious and stressed than ever, empathy in customer service has arguably never been more important. So…
September 2, 2021
IT and Business Alignment Barometer (Mulesoft)
We surveyed 2,400 IT and business decision makers across the globe to learn what is driving closer collaboration,…
August 19, 2021
How Much Do Consumers Trust Brands with Their Personal Information? (Jebbit)
Learn how to demonstrate to consumers how trustworthy your brand is with their personal information. To uncover what…
August 12, 2021
How the pandemic changed marketing (Sitecore)
What’s next for your marketing strategy? Marketers have been stretched during the pandemic, taking on more responsibilities and…
August 12, 2021
ROI of customer experience in 2021 (Qualtrics)
The experiences you create for customers has a direct impact on your business. Just as consistently good experiences…
August 12, 2021
ROI of customer experience in 2021 (Qualtrics)
The experiences you create for customers has a direct impact on your business. Just as consistently good experiences…
August 12, 2021
Creativity, Disruption and Innovation in Tech Marketing (Shaped By)
In 2020, everything changed. But how did tech marketers respond? We talked to 200 marketers from leading tech…
August 12, 2021
The State of Marketing Operations (BrandMaker)
Learn more about what top marketing executives are saying about marketing operations in 2021. Enterprise marketers face nonstop…
August 12, 2021
The Changing Face of Retail (Kustomer)
What Modern Consumers Expect From Retail Customer Service What does it mean to be a “retailer” in 2021?…
August 12, 2021
2021 Market Research Global Trends (Qualtrics)
For market researchers, COVID-19 accelerated a transformation that’s been a decade in the making — and it will…
August 12, 2021
Authenticity Gap: Global Report 2021 (FleishmanHillard)
Why is it so often that what we see and hear from brands, businesses and people jars with what…
July 30, 2021
Consumer Data Trust Index (Jebbit)
Trust and Consumer Data: How Much Do Consumers Trust Brands with Their Personal Information? High-profile data scandals and…
July 22, 2021
Marketing Trends Report (Airtable)
Even with heavy investment in tools and process, most leaders say they’re falling behind: 46% say they lack…
July 15, 2021
Conversations with TheCustomer: Elissa Moses, CEO of BrainGroup Global
Consumer research has come a long way over the past decade but particularly so over the past year…
REPORT: Trust in Travel & Hospitality (Morning Consult)
Few industries were impacted by the COVID-19 pandemic as much as travel and hospitality. Now the industry is…
July 8, 2021
REPORT: Leveraging AI to enhance CX (Odigo)
Artificial intelligence (AI) dominates conversations about innovation, technology and new ways of working. But how do C-suite executives…
July 8, 2021
REPORT: The State of Marketing Operations (BrandMaker)
Enterprise marketers face nonstop budgetary, resource, and global collaboration pressures during the best of times. Now more than…
June 24, 2021
REPORT: Consumer Privacy Trends 2021 (Tinuity)
How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from…
June 24, 2021
REPORT: Five Best Practices to Future-Proof the Customer Experience (Bloomfire)
Customer experience (CX) is now a bigger brand differentiator than both price and product. Customer behaviors, needs, and…
June 16, 2021
REPORT: Brand Love Story 2021 (Talkwalker)
Brand Love Story 2021 – How to profit from love in a lockdown For the 2nd year running,…
June 16, 2021
REPORT: 2021 Loyalty Industry Data Study (Clarus Commerce)
No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March…
June 16, 2021
