Latest Posts
Connection and Relevance in the Year Ahead
Each Tuesday on LinkedIn, I post a new entry in my “This, not That” marketing series. They’re bite-size…
January 26, 2026
From Hype to Habit: How Pega Is Using AI to Scale Empathy, Creativity, and Control
Two leaders from Pega show how marketing and operations are being reshaped by AI – not just through…
How Website Analytics Grew Up – and Started Solving Real Problems
Lessons from our conversation with Dave Anderson, VP of Product Marketing at Contentsquare Every company claims to care…
4-Step Plan for Effective Content Marketing
Marketing ain’t easy, but sometimes it’s incredibly simple. And that means that if you’re willing to do the…
June 2, 2025
Data Quality Is Dead. Long Live Composability.
For decades, marketers have equated “data quality” with cleanliness – merge/purge routines, NCOA updates, and formatting fixes. But…
OPINION: You Should be Optimizing for the Whole Customer
Data shows that fragmented customer strategy is costing you more than you think Too many businesses still approach…
Empowering Non-Tech Users with AI Solutions
In this episode of the podcast, we explore the evolving role of AI in transforming business operations, particularly…
November 6, 2024
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
December 18, 2023
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
What Could You Do with Realtime Competitive Intelligence?
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
What’s Keeping CMOs and Brand Managers Up at Night?
Dealing with competition is part-and-parcel of brand marketing and management life.
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
