Latest Posts
Game Changer: The FCC’s 1:1 Consent Rule Overturned – What It Means for Marketing
In a landmark decision that’s reverberating through the marketing and communications industry, the Eleventh Circuit Court has vacated…
The Annual Marketing Mulligan
Taking a moment to think about the foundations of your marketing can provide context as well as guidance…
Your End-of-Year Marketing Perspective
Last month, I shared some of our experience gathering feedback on a new lead magnet we’ve created for…
The FTC’s Click-to-Cancel Rule: What Retailers Need to Know
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC)…
Defining Your Target Audience – It’s the Details That Matter
We’ve been working on a lead magnet for ourselves recently, and in the past few weeks we’ve shared…
Reimagining Marketing with Empathy and AI
Tara DeZao, Product Marketing Director for AdTech and MarTech at Pega, joins us to unravel the complexities of…
Charting SMBs Path to Winning this Holiday Season
The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver,…
Getting to Genuine Personalization with Gen AI
For years, achieving true personalization in marketing has been an elusive goal. While marketers have strived to deliver…
Empowering Non-Tech Users with AI Solutions
In this episode of the podcast, we explore the evolving role of AI in transforming business operations, particularly…
Deus Ex Marketer: What it Takes to Orchestrate Customer-Centricity in a Data-Driven World
Editor’s Note: This piece has been marinating in the backwashes of my brain for a long time –…
The Perils of Marketing on Auto-Pilot
Pumpkin spice anything, anyone? I mean, it’s that time of year, so we better trot out our fall…
Marketing Metrics to the Rescue
Last month, we talked about the range of options open to you when your marketing isn’t working. (I wrote about…
Passikoff: Brands & Brand Folly
I’ve been thinking about brands a lot this week. Not that surprising for someone who’s essentially a “brand-guy”…
Mastering Marketing Technology for Strategic Gains
Ever wondered how to transform marketing technology into an effortless experience? Join us as Mishel Justesen, DCX Principal…
Deciding Which Path Leads to Sustainable Marketing Success
So, you’ve decided that your website isn’t working and it’s time to build a new site. Why? Don’t…
Transforming Public Relations: Anti-PR’s Role in Adapting to Google’s Changes
As search engine algorithms evolve, businesses must adapt to maintain visibility. Major updates from Google in October 2023…
Marketing Deep, Marketing Wide
A classic small-business conundrum is the question of specialization. The idea of saying no to potential business (because…
Great Marketing Content Can’t Stand Alone
Last month we talked about ways to create great content marketing content. And while great content is a…
Generating Great Ideas for Great Content
Last month we talked about what makes solid content. In other articles, we’ve talked about how to create content that…
Winning the Modern Content Wars
A few months ago in this space, I shared the idea that there’s more to content marketing than…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
There’s More to Content Marketing Than Content
Content has a co-king. “Content is king” has been an accepted axiom for so long that few of…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
Podcasts, Social Learning, and Marketing
Plenty of ink has been spilled about the corrosive effects social media has had on culture and society.…
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
The Marketing Year in Review
We covered a lot of ground since my first column back in February. That’s not surprising given the…
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
Customize and Make It Personal
Distinct from zooming in, customizing is the lens that guides you to think about how you can take…
Passikoff: How to make your brand “happen”
There’s a big difference between what consumers expect and what they see brands delivering. When it comes to…
How Long Should Your Marketing Copy Be?
Should your online marketing copy be long or short? Yes! You’ll find no shortage of perspectives when searching…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
Wiedemann: Marketing is becoming Relationshipping
How C Suites Can Profitably Connect the Dots Caveat: my nickname at home is Admiral Obvious, which alerts…
AI is the Answer to All Your Marketing Needs
If that title sounds like the “hallucination” of a popular generative AI engine, you may have guessed where…
The Archive Is Our Biggest Asset
From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Marketing is Not the Same as Medicine
I read something recently about “the doctor method” of positioning yourself as an expert. If I understand it…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Discovering the Magic of Cannes Lions: A Study in Creativity
Ingrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the…
Creating Resonance: How Values Shape Consumer Engagement
Unlock the power of values in marketing. Join us on this enlightening journey with our guest, David Allison,…
Using Motivation, Message, and Metrics to Create Marketing Muscle
I’ve been out on the podcast and radio show circuit for the past few months supporting my book.…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
5 Reasons Companies Should Re-prioritize Marketing Efforts Right Now
In times of economic confusion, it may seem tempting to stash away your marketing budget and retreat to…
Customerland EP 13 – Things You Learn Along the Way – with Chris Brogan
At one point in time Chris Brogan had a pretty big corner on the internet. He was one…
Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…