Latest Posts
Passikoff: Put the Research Down Before You Hurt Somebody
Doing do-it-yourself is hot. DIY projects have surged nearly 22% over the past five years. It makes sense…
2025: The Year Causal AI Revolutionizes Decision-Making
As we move into 2025, artificial intelligence is poised to make some of its most significant leaps yet.…
December 17, 2024
Passikoff on Vacations, Brands & Bears
When you hear the word, “vacation,” what springs to mind? Exotic locales? First class airline seats and luxury…
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
Passikoff: How Patriotic are your Favorite Brands?
Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
June 28, 2022
What’s Keeping CMOs and Brand Managers Up at Night?
Dealing with competition is part-and-parcel of brand marketing and management life.
Passikoff: Genuine Consumer Insights or Just “Duh”
People should be able to share their consumer insights and teach and pass on knowledge to a new generation of marketers and researchers. But not duh-worthy stuff.
February 8, 2022
Passikoff: Spotting Crappy Market Research
Are you kidding me? You want information from someone not familiar with the category? That’s the kind of data you want to include in your analysis???
November 2, 2021
