Latest Posts
Conversations with TheCustomer: Paula Thomas
In this episode of “Conversations with TheCustomer“, Paula Thomas talks about where the most innovative approaches in loyalty are coming from, how some of those approaches are winning customer loyalty
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
Gamification Is Not What You Think It Is
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.