Latest Posts
Customer Communication Strategies for 2025
Sarah Jordan is CMO at Constant Contact and as such, has a unique perspective on the trends and…
Charting SMBs Path to Winning this Holiday Season
The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver,…
B2C Email Ownership: Who’s in Charge?
Communicating with customers is essential for building relationships and driving business outcomes, with email being arguably the best…
Navigating Leadership Challenges in Customer Success
What if you could transform your business operations and customer success strategy simultaneously? Join us as we sit…
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications. But brands find it hard to resist the…
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
The 2022 Guide to Email Marketing Effectiveness
Hansa has been working on email marketing for decades. The most important thing we’ve learned is, it’s not the email, it’s the customer.
How to Navigate Consumers’ Love/Hate Relationship with Email
Consumers have a love/hate relationship with email. If they love the brand, they love the email. And that’s where data-driven comes in.
Email Marketing: Enough with the Great Ideas
In email marketing, there is no shortage of good ideas. Problem is - how do you know which ones are good and which ones are great?