Latest Posts
Deus Ex Marketer: What it Takes to Orchestrate Customer-Centricity in a Data-Driven World
Editor’s Note: This piece has been marinating in the backwashes of my brain for a long time –…
5 Lessons from Prime Day to Leverage for a Killer 2024 Finish
Prime Day is more than the biggest “holiday” sale in the soft summer season; it’s a chance for…
Marketing Metrics to the Rescue
Last month, we talked about the range of options open to you when your marketing isn’t working. (I wrote about…
Transforming Public Relations: Anti-PR’s Role in Adapting to Google’s Changes
As search engine algorithms evolve, businesses must adapt to maintain visibility. Major updates from Google in October 2023…
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Why Strategic Churn Is Good for Your Bottom Line
If you have a subscription-based business, a concept that may seem counterintuitive at first glance is strategicchurn. Losing hard-won…
The Second Generation of E-commerce: A New Era of Trust and Authenticity
If counterfeiting were a country, it would rank as the world’s tenth-largest economy, even surpassing Canada’s GDP. According…
Transforming Commerce with Unified Data Solutions
Curious about the future of commerce in a world where digital and physical blend seamlessly? Join us as…
How AI Is Changing the Returns Experience
Nobody likes returns. They’re expensive for ecommerce retailers, a vector for fraud, and an environmental mess. Unfortunately, returns…
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
Passikoff: Will the Real Black Friday Please Stand Up?
Black Friday is coming. It’s this week. That’s the real Black Friday, I’m talking about. I want to…
Spencer Kaiboom on Building Pollen and Revolutionizing Retail
Hear how Pollen is revolutionizing the retail industry by integrating technology to create efficiencies among existing middle-mile companies.…
Managing SMB Ecommerce Just Became … Manageable
In this podcast, Mikel Lindsaar, the founder of StoreConnect, talks about how the idea of StoreConnect came to his…
Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
Critical AI Use Cases in B2C Commerce
By Barb Mosher Zinck There is a lot of chatter around Artificial Intelligence (AI) and machine learning (ML),and while…
Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
6 Best eCommerce Use Cases for ChatGPT
Chatbots have become a popular tool for businesses of all sizes, and eCommerce companies are no exception. With…
12 Trends in Ecommerce for 2023 & Beyond
Today’s consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient…
Retail predictions 2022 – Who got it right.
To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
Harnessing Social Commerce: The Wild West of E-Commerce
Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
Crafting Commerce Experiences is the Next Wave of Personalized CX
Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
Finding (and Hitting) the Moving Target of E-Commerce Customer Expectations
"The third generation of commerce is all about headless. What does that mean? It's the opportunity to provide capability without being prescriptive as to what the customers experience needs to look like."
Highlights from the NielsenIQ Retail and Consumer Outlook
On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma,…
Is Immersive E-commerce Finally Here?
Aaron Day is CEO of Amaze and presides over a company with a suite of tools that are…
Fit for the Future of Retail
We sat down recently with Abhishek Gupta, who is Chief Customer officer at CleverTap. And if you’re not…