Latest Posts
Reimagining Marketing with Empathy and AI
Tara DeZao, Product Marketing Director for AdTech and MarTech at Pega, joins us to unravel the complexities of…
Deus Ex Marketer: What it Takes to Orchestrate Customer-Centricity in a Data-Driven World
Editor’s Note: This piece has been marinating in the backwashes of my brain for a long time –…
Transforming Public Relations: Anti-PR’s Role in Adapting to Google’s Changes
As search engine algorithms evolve, businesses must adapt to maintain visibility. Major updates from Google in October 2023…
Voice Needs to be Part of the Digital CX – Not the Legacy Annoyance
Unless brands fully integrate voice into customer journeys, it’s hard to claim that they provide a fully joined-up customer experience.
The Second Generation of E-commerce: A New Era of Trust and Authenticity
If counterfeiting were a country, it would rank as the world’s tenth-largest economy, even surpassing Canada’s GDP. According…
June 28, 2024
How AI is Transforming RevOps
Wondering how to hit the bull’s eye in RevOps? Tune in to our lively talk with Eilon Reshef,…
November 29, 2023
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
Pushing Boundaries in Grocery Retail Innovation
Our guest for today’s episode is Andrew Cron, who wears many hats as the Senior Vice President, Chief…
September 27, 2023
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
Digital Experiences Prevail, Even in Unexpected Industries
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether…
Realizing the Value of Composable Architecture
Companies are moving to composable applications for performance and best-of-breed features, but without proper design they can be…
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
Bringing Back CX Basics- Why New Tech Doesn’t Always Mean Better
As the Director of Experience Architecture at Whereoware, Nate Ginesi leads a talented team of designers and experience…
How to Calculate and Reduce Churn Rate
The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Let’s make this simple. Anything that delivers “what” data, but not “why” insights is not doing its full job and should be discontinued.
Passikoff: Black Friday is Getting a Little Grey
Tracking indicates Black Friday shopping has decreased over the past 10 years, replaced, pre-pandemic, by the rest of the year (with one in three consumers reporting shopping online at least daily)
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
October 16, 2020
After 30 Years Fixing Doomed Enterprise Projects, This Is What I Found
I've now spent over thirty years in and out of roles that are about fixing what's broken in global businesses. From Fortune 500s to startups, I've seen it all. As I look back over my notes from these experiences, a number of very important things pop out.
October 14, 2020
Guest Editor: The Why and How of B2B Podcasting
As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too.
