Latest Posts
The FTC’s Click-to-Cancel Rule: What Retailers Need to Know
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC)…
Deus Ex Marketer: What it Takes to Orchestrate Customer-Centricity in a Data-Driven World
Editor’s Note: This piece has been marinating in the backwashes of my brain for a long time –…
How Your Digital Footprint Powers the Data-Hungry Economy
Many years ago, while reviewing algorithms with my team, I made a comment that resonates even more deeply…
Navigating the Convergence of AI, Ethics, and Retail Engagement
In this episode, Sara Richter, CMO at Emarsys SAP, discusses the evolving role of AI in retail marketing.…
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
Amazon’s Alexa? Google’s Nest? What’s The Value of This Technology?
Recent news articles are telling us that the world of the voice assistant is struggling – with the…
Addressing the Customer Experience Paradox
When it comes to the customer experience game, it’s always important to remember that the last best experience…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
"Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual...so that really makes it a lot easier to be compliant because the person is what's initiates the request to be compliant in a certain form."
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
Optimizing CX with Cloud-Based Digital Identity
Your CIAM system facilitates your customers’ trust in your brand. It’s a key interaction enabler.
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Flipping the Script on Customer Data: Dr. Don Vaughn of Invisibly
Invisibly just announced what might be the first fully scalable platform that lets consumers make money on their customer data. The platform, which is currently in beta, will match fully-permissioned customer data sources with brands.
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Dark Web Price Index 2021
Editor’s Note: To illustrate the scope of data fraud activity, the Dark Web Price Index 2021 is proof-positive…
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
Forter and FreedomPay Partner to Fight Fraud and Reduce False Declines
Forter and FreedomPay Partner to Connect Merchants and Banks Across a Global Network to Fight Fraud and Reduce False Declines
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael Fisher, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
Dark Web Price Index 2020
The dark web has a longstanding reputation as a haven for the worst kinds of criminal activity. This…
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
The Promise of Fully-Permissioned Customer Data
It wasn't that we didn't have access to fully-permissioned, freely-given customer data - it was more about finding tools that could actually deliver on that promise.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
Taking the Country’s Temperature on Data Privacy
To give businesses a better perspective on the data privacy landscape, we take a look at where each state stands on the path to adopting their own comprehensive data privacy legislation.
It’s Data Privacy Day … Week / Month / Year
Data Privacy Day appears to have more a consumer (B2C) orientation than a business (B2B) one but that doesn't mean organizations should take a pass.
Avast’s Free Antivirus Harvests & Sells Your User Data
Avast's free antivirus software - installed on "hundreds of millions" of computers worldwide - has in fact been harvesting user data, compiling it, and selling it to marketers.
The Customer Data Tail is About to Wag the Dog
Customer Data Privacy is just the tip of the spear. Consumers have higher expectations than most marketers are prepared to acknowledge or deal with – and catching up to those expectations is going to require nothing short of a sea change in AdTech.
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of…
ACCC Calls For Tougher Laws To Regulate Loyalty Schemes
Broader legislative reforms are required to protect consumers using loyalty schemes, according to the ACCC’s final report into customer loyalty…
Ethical Data and Transparency aren’t just Buzzwords
CCPA (California Consumer Privacy Act) is a comprehensive legislative package that many experts are saying will become standard baseline rules for consumer data practices here in the U.S. – soon. Very soon.