Latest Posts
Unlocking the Next Evolution of Travel Rewards
The landscape of travel loyalty programs continues to evolve, shaped by shifting consumer behaviors, technological advances, and strategic…
Reconciling Consumer Expectations and Brand Realities for Better Travel Loyalty
In this episode of Customerland, we explore the specifics of consumer expectations from loyalty programs with Jeff Zotara,…
Personalizing Loyalty: The TRIFFT Way to Forge Community & Retention
Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub…
Open Banking and the Future of Rewards
Ever wondered how the world of open banking is revolutionizing rewards and incentives? Join me and open banking…
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
Capillary Technologies: Pushing Boundaries in Loyalty & Customer Engagement
Founded in 2012, Capillary Technologies has been at the forefront of revolutionizing the loyalty and customer experience landscape. Established in…
Booking and Payments: The Tipping Point for Travel Loyalty in 2023
Are companies devoting enough attention and resources to making their travel loyalty booking processes convenient and intuitive? Consumers…
February 9, 2023
7 Rules of Etiquette All Loyalty Programs Should Practice
Good etiquette helps us manage complex situations through thoughtful consideration, and there’s no reason to think it wouldn’t do the same for a rewards program.
6 Ways to Give Your Rewards Program Influencer Status
Perhaps the most important practice of successful influencers is they keep it fresh, which is essential to remaining relevant. Reward operators could assess what the other influential programs are doing and find a practical way to stand apart.
7 Rules of Etiquette All Loyalty Programs Should Practice
Good etiquette helps us manage complex situations through thoughtful consideration, and there’s no reason to think it wouldn’t do the same for a rewards program.
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty programs. From faster delivery to “right-sizing” targeted offers, here are six of what we predict will be the most in-demands rewards in 2022.
April 20, 2022
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty programs. From faster delivery to “right-sizing” targeted offers, here are six of what we predict will be the most in-demands rewards in 2022.
April 20, 2022
The Promise of NFT Rewards and 4 Guidelines for Loyalty
Non-fungible tokens might be the next “Big Thing” in loyalty program rewards – if organizations follow some timely guidelines.
January 11, 2022
Does Your Rewards Program Really Need Social Media?
Marketers should rethink the entire Facebook relationship, starting with this question: If we boycott, what are the repercussions of going dark on this platform?
Does Your Rewards Program Need a Mobile-First Redesign?
Nearly one-third of next-generation consumers interact with rewards programs on their phones – and only on their phones.
September 23, 2021
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Gunter Pfau: Charting the Course Between “Can” and “Should”
"... if our customer, the retailer, moves from another vendor to Stuzo, we guarantee contractually that we will hit 150% of two metrics: number of program members and transactions. Period."
