Latest Posts
Getting to Genuine Personalization with Gen AI
For years, achieving true personalization in marketing has been an elusive goal. While marketers have strived to deliver…
November 11, 2024
Closing the Personalization Gap in the Media Industry
Why traditional media companies should be prioritizing personalized content catered to consumer needs
August 21, 2024
Localization and the Unspoken Hurdle to Global Expansion
Language barriers present significant hurdles to global business expansion by impeding effective communication and comprehension among stakeholders and…
Customize and Make It Personal
Distinct from zooming in, customizing is the lens that guides you to think about how you can take…
Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
Why Personalization is Key to a Loyal Customer Base
Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
What’s Next in Personalization
Personalization has become an integral part of marketing strategies across industries. Gone are the days when shoppers were…
March 2, 2023
CX Personalization: How to Unlock Brand Loyalty in 2023:
In their efforts to support rising consumer demands for flexibility, simplicity, personalization, and many other “age of Amazon”…
January 6, 2023
Latent Loyalty: How Restaurants can Improve Customer Retention and Profits through a Digital-First Loyalty Program
Today’s customers are strongly influenced in their shopping decisions by loyalty programs, incentives, and personalized promotions, yet many…
November 11, 2022
Crafting Commerce Experiences is the Next Wave of Personalized CX
Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
August 22, 2022
Personalization vs Customization: When & How
Although both approach the end-user from different angles, you can combine them together into your customer engagement strategy to create a satisfied customer.
September 13, 2021
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
