Latest Posts
Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution
Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and…
Frankland: I’ve finally figured out my problem with NPS
NPS is the equivalent of the apocryphal party boor who realizes they’re talking too much about themselves and blurts out “enough about me, what do YOU think of me?”
March 2, 2021
Vanity Metrics and Ornametrics
All that glitters is not gold - especially in marketing - and especially in reporting season.
December 17, 2019
