Latest Posts
Mastering Marketing Technology for Strategic Gains
Ever wondered how to transform marketing technology into an effortless experience? Join us as Mishel Justesen, DCX Principal…
September 11, 2024
Rethinking the Customer Data Platform
In Search of the Elusive 360° Customer View The CDP market is fraught with confusion and misrepresentation. It’s…
Transforming Commerce with Unified Data Solutions
Curious about the future of commerce in a world where digital and physical blend seamlessly? Join us as…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
When to Upgrade Your Retail Technology
From our ongoing discussions with both retail technology providers and users, here are some of the top considerations…
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys‘ CEO Joanna Milliken, an…
Experience Architecture: The Secret Sauce of Effective Customer Engagement
Ever wondered how a company can craft a customer experience that feels not just personalized, but completely holistic…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Elevate your brand’s CX by combining XA and MarTech
Experience Architecture (XA) may actually be the golden ticket to customer engagement.
July 18, 2023
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Separating Fact from Hype in the Retail Media Network Windstorm
Retail Media Networks are all over the news lately – and for good reason. But is the time…
December 16, 2022
Survey Finds Marketers Use Just 42% of Their Martech Stack
The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
November 23, 2022
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Marketing Technology for a Greater Good
What power can be harnessed when great creativity meets great passion, meets great technology.
Forecasting a Complex Holiday Season – Brian Walker, Bloomreach
Brian Walker is Chief Strategy Officer at Bloomreach which, if you’re not familiar, powers something like 25% of…
Stuzo’s Measured Approach Pays Off: A conversation with Gunter Pfau
Stuzo has spent the last 9 years quietly building technologies and customer relationships that seem to have suddenly thrust the company into something of a spotlight.
October 16, 2020
FRANKLAND: It’s Time to Demystify Decisioning
While marketers have spent years focused on understanding the customer journey and thinking about customer experience across the enterprise, power long-ago shifted to consumers.
October 6, 2020
