Latest Posts
Game Changer: The FCC’s 1:1 Consent Rule Overturned – What It Means for Marketing
In a landmark decision that’s reverberating through the marketing and communications industry, the Eleventh Circuit Court has vacated…
January 28, 2025
Getting Your Head Around the Customer Compliance Landscape
The regulatory landscape governing customer engagement has never been more complex. As consumers demand transparency, control, and fairness…
December 9, 2024
The FTC’s Click-to-Cancel Rule: What Retailers Need to Know
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC)…
How to Use First-Party Data to Boost Fan Engagement
Nowhere is the old cliche “business is about relationships” truer than sports. For many fans, their relationships with…
October 28, 2024
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
April 22, 2024
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
October 18, 2023
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
October 13, 2023
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
October 9, 2023
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
February 13, 2023
Addressing the Customer Experience Paradox
When it comes to the customer experience game, it’s always important to remember that the last best experience…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
December 30, 2022
Retail predictions 2022 – Who got it right.
To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
November 4, 2022
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
October 12, 2022
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
Optimizing CX with Cloud-Based Digital Identity
Your CIAM system facilitates your customers’ trust in your brand. It’s a key interaction enabler.
September 27, 2021
Flipping the Script on Customer Data: Dr. Don Vaughn of Invisibly
Invisibly just announced what might be the first fully scalable platform that lets consumers make money on their customer data. The platform, which is currently in beta, will match fully-permissioned customer data sources with brands.
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
November 11, 2020
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael Fisher, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
October 2, 2020
Consumer Behavior: Understanding Disrupted Buying Cycles
Consumer behavior has been disrupted by a pandemic that has forced the world out of long held-routines and established ways of doing things.
August 19, 2020
Building Customer Data Protocols to Emphasize Trust
As shoppers shift toward more trust-based transactions, several companies are surging ahead to lead the new customer dynamic.
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
The Promise of Fully-Permissioned Customer Data
It wasn't that we didn't have access to fully-permissioned, freely-given customer data - it was more about finding tools that could actually deliver on that promise.
How Do You Create Customer Trust?
We asked a group of seasoned executives what it takes to create healthy, functional customer trust at enterprise levels and then we compiled and edited that conversation into what we’re calling the CxO Report Deep Dive: Trust and Transparency
Marketer’s Toolkit: The Basics of Effective Testing
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective.
Fostering Trust and Transparency in the New Customer Age
The CxO Report Deep Dive: The Road to Trust and Transparency, offers guidance to people charged with implementing trust-factor initiatives.
March 25, 2020
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
Moving Beyond Vanity Email Metrics
To help improve your insights and marketing performance we have put together a set of email metrics that will help move you past the traditional vanity metrics (a.k.a. ornametrics) and improve your bottom line.
February 11, 2020
It’s Data Privacy Day … Week / Month / Year
Data Privacy Day appears to have more a consumer (B2C) orientation than a business (B2B) one but that doesn't mean organizations should take a pass.
Vanity Metrics and Ornametrics
All that glitters is not gold - especially in marketing - and especially in reporting season.
December 17, 2019
Less than 40% of customer data execs confident they know where company’s data is stored
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of…
December 11, 2019
ACCC Calls For Tougher Laws To Regulate Loyalty Schemes
Broader legislative reforms are required to protect consumers using loyalty schemes, according to the ACCC’s final report into customer loyalty…
December 4, 2019
Ethical Data and Transparency aren’t just Buzzwords
CCPA (California Consumer Privacy Act) is a comprehensive legislative package that many experts are saying will become standard baseline rules for consumer data practices here in the U.S. – soon. Very soon.
November 14, 2019
