Latest Posts
How Pega is Changing Real-Time Customer Engagement
Editor’s note: I had just come from a day with Pega and Accenture talking about some of the…
March 5, 2025
MIT Sloan: Actioned Analytics for New Customer Value
The more companies can deliver actioned analytics, the more they can measure, monitor, influence, and drive real value creation.
October 12, 2020
FRANKLAND: It’s Time to Demystify Decisioning
While marketers have spent years focused on understanding the customer journey and thinking about customer experience across the enterprise, power long-ago shifted to consumers.
October 6, 2020
