Latest Posts
Getting Your Head Around the Customer Compliance Landscape
The regulatory landscape governing customer engagement has never been more complex. As consumers demand transparency, control, and fairness…
December 9, 2024
The FTC’s Click-to-Cancel Rule: What Retailers Need to Know
The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC)…
Deus Ex Marketer: What it Takes to Orchestrate Customer-Centricity in a Data-Driven World
Editor’s Note: This piece has been marinating in the backwashes of my brain for a long time –…
Your Data Illiteracy is Killing Your Decision-Making
Big data and business analytics have become a booming industry. Between 2015 and 2022, the global big data…
November 1, 2024
How to Use First-Party Data to Boost Fan Engagement
Nowhere is the old cliche “business is about relationships” truer than sports. For many fans, their relationships with…
October 28, 2024
How Your Digital Footprint Powers the Data-Hungry Economy
Many years ago, while reviewing algorithms with my team, I made a comment that resonates even more deeply…
October 11, 2024
Traceability is the New Front Line for Sustainable Retail
Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers…
Traceability is Key to Protecting Human Rights in Supply Chains
Across the globe, a transformative wave is reshaping the landscape of international commerce. Nations and economic blocs worldwide…
Strategic Synergies That Reshape Consumer Engagement
Join us as we sit down with David Slavick to explore the world of partnership innovation in business.…
From Messy Data to Loyalty Mastery
Loyal customers aren’t just important—they’re essential for business success. They purchase more often and spend more than other…
May 13, 2024
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
April 22, 2024
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
4 Ways AI Can Be Leveraged in Automotive Aftermarket Today
We are witnessing a transformative era similar to what we felt when the internet emerged, and how we…
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
Having the Right Strategy is Hard
Executing It is Harder. My twenty years at Grey Advertising were priceless in teaching me what have turned out to…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
October 13, 2023
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
October 9, 2023
Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
The Great DMP Misfire: Redefining Success in Retail Advertising
Rewind to the early days of the internet, when cookies—those little crumbs of code embedded in browsers that…
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Data Security and Privacy can be a Key ESG Opportunity
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
April 24, 2023
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
February 13, 2023
Data-Driven vs. Data-Informed: What’s the Difference?
A major goal for businesses in 2023 is to gather and analyze collected data to make smarter business…
December 30, 2022
Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
December 19, 2022
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
November 4, 2022
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
October 12, 2022
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
"Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual...so that really makes it a lot easier to be compliant because the person is what's initiates the request to be compliant in a certain form."
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
December 7, 2021
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Gupshup raises $240 million
I’m excited to share that Gupshup raised an additional $240 million in funding from a group of industry-leading…
August 5, 2021
Vault Platform secures $8.2 million Series A
Vault Platform, the pioneering workplace ethics & compliance platform, has closed an $8.2 million Series A funding round…
June 16, 2021
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
