Latest Posts
The McDonald’s 515-Page Customer Profile That Really Isn’t
McDonald’s apparently has 515 pages of data on one loyalty member. That’s both more – and considerably less…
Lies, Damn Lies, and Customer Statistics
Finding the Missing Bridge Between Customer Metrics and Corporate Value Dallas Area Rapid Transit put out a press…
The Unexamined Half of Customer Worth
Customer experience metrics describe what happened but rarely suggest what to do about it, and almost never convey…
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
