Latest Posts
How Composable CDPs Are Transforming Retail Media Networks
Navigating Retail Media’s Growing Pains: What Hightouch’s Moves Signal About the Future The expansion of retail media is…
How to Use First-Party Data to Boost Fan Engagement
Nowhere is the old cliche “business is about relationships” truer than sports. For many fans, their relationships with…
October 28, 2024
Rethinking the Customer Data Platform
In Search of the Elusive 360° Customer View The CDP market is fraught with confusion and misrepresentation. It’s…
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications. But brands find it hard to resist the…
Mid-2024 CDP Update – Is Yours Keeping Up?
Customer Data Platforms (CDPs) have undergone a dramatic transformation in recent years, evolving into indispensable tools that drive…
June 3, 2024
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Customerland Ep 11: Accelerating into Retail Media Networks
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
