Latest Posts
Rethinking the Customer Data Platform
In Search of the Elusive 360° Customer View The CDP market is fraught with confusion and misrepresentation. It’s…
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications. But brands find it hard to resist the…
Mid-2024 CDP Update – Is Yours Keeping Up?
Customer Data Platforms (CDPs) have undergone a dramatic transformation in recent years, evolving into indispensable tools that drive…
June 3, 2024
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Navigating Customer Engagement in the Age of CDPs and Generative AI
“I think what we found is that the value of solving that sort of core data, foundational CDPs…
