Latest Posts
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
December 18, 2023
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
Frictionless Enterprise – the Digital User Experience
As with every other aspect of Frictionless Enterprise, digital connection is the fundamental driver of the transformation of…
January 24, 2023
Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you're prepared for it.
June 30, 2022
CRMC & TheCustomer: Sue Lee, Estee Lauder North America
In this Conversation with TheCustomer, Devon Wylie and I sit down with Sue Lee, Executive Director, Corporate CRM & Consumer Analytics for North America at Estee Lauder.
CRMC & TheCustomer: Tom Kuypers of Ollies Bargain Outlet
Tom Kuypers, Senior Vice President of Marketing & Advertising at Ollies Bargain Outlet has a unique perspective on those issues because he and his team have, at the time of this writing, already re-opened all of their 360 stores across the U.S.
25 Reasons Why Your CRM Fails – and How to Fix Them
Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail.
September 27, 2019
Salesforce launches new ads that explain what the $130 billion company actually does
Salesforce is launching a global brand campaign called, “We Bring Companies and Customers Together.” The company acknowledges that…
