Latest Posts
Empowering Marketers with Innovation and AI at Constant Contact
In a world where technology keeps advancing at a dizzying pace, small businesses are often left grappling with…
February 5, 2025
Your End-of-Year Marketing Perspective
Last month, I shared some of our experience gathering feedback on a new lead magnet we’ve created for…
December 20, 2024
Empowering Non-Tech Users with AI Solutions
In this episode of the podcast, we explore the evolving role of AI in transforming business operations, particularly…
November 6, 2024
The Perils of Marketing on Auto-Pilot
Pumpkin spice anything, anyone? I mean, it’s that time of year, so we better trot out our fall…
October 31, 2024
Marketing Metrics to the Rescue
Last month, we talked about the range of options open to you when your marketing isn’t working. (I wrote about…
September 25, 2024
Deciding Which Path Leads to Sustainable Marketing Success
So, you’ve decided that your website isn’t working and it’s time to build a new site. Why? Don’t…
September 5, 2024
Marketing Deep, Marketing Wide
A classic small-business conundrum is the question of specialization. The idea of saying no to potential business (because…
July 25, 2024
Rethinking the Customer Data Platform
In Search of the Elusive 360° Customer View The CDP market is fraught with confusion and misrepresentation. It’s…
Great Marketing Content Can’t Stand Alone
Last month we talked about ways to create great content marketing content. And while great content is a…
June 24, 2024
Winning the Modern Content Wars
A few months ago in this space, I shared the idea that there’s more to content marketing than…
April 26, 2024
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
December 18, 2023
How Long Should Your Marketing Copy Be?
Should your online marketing copy be long or short? Yes! You’ll find no shortage of perspectives when searching…
November 28, 2023
Listening is a Misunderstood Part of Marketing
Actions speak louder than words, which is why “listening” to what your prospects and clients do can be…
September 28, 2023
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
Marketing is Not the Same as Medicine
I read something recently about “the doctor method” of positioning yourself as an expert. If I understand it…
August 25, 2023
The Emotional Anatomy of Customer Experience
If emotions are that important to the customer experience, then certainly you must be measuring them, right? Ready…
Using Motivation, Message, and Metrics to Create Marketing Muscle
I’ve been out on the podcast and radio show circuit for the past few months supporting my book.…
July 24, 2023
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
BGM focuses on finding and engaging on buying group members - meaning the key decision makers inside your target organizations - and on monitoring their engagement and sentiment for actionable insights.
June 30, 2023
Marketing Doesn’t End When You Think it Does
If marketing starts when you click “publish” on a piece of content, “send” on a new email, or…
June 23, 2023
5 Reasons Companies Should Re-prioritize Marketing Efforts Right Now
In times of economic confusion, it may seem tempting to stash away your marketing budget and retreat to…
June 11, 2023
Fresh Ideas for B2B Marketers
It was such a pleasure to schmooze and learn at B2BMarketing.net’s Ignite conference in Chicago in late May. Felt like…
June 9, 2023
B2B Marketer: Getting to Expert
Serving as an expert witness in a legal case is an exciting and challenging opportunity for professionals who…
April 17, 2023
D&B Outlook – Unpacking the 9th Annual B2B Sales & Marketing Data Report
Dun & Bradstreet recently released their 9th Annual B2B Sales & Marketing Data Report which is designed to…
April 13, 2023
AI-Powered Marketing Requires Your Prompt Attention
Somewhere between the “greatest thing since sliced bread” hype and the doomsday scenarios where we all wind up…
March 20, 2023
5 B2B Marketing Trends And Tactics For 2023
Here are the top B2B marketing trends that are shaping B2B marketing in 2023. Go through them carefully…
February 27, 2023
Less Data, More B2B Marketing Muscle
As I kick off my new column here with The Customer. Each month I hope to offer you…
February 23, 2023
What’s New in B2B Marketing for 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for…
February 17, 2023
New Trends in B2B Conferences and Events
As organizers return to in-person, they are finding new ways to attract and engage attendees. Here are some techniques I’ve learned of recently that I know you will find inspiring.
November 28, 2022
B2B Marketers Go for a Win with Customer Retention
The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
November 3, 2022
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
November 3, 2022
B2B Marketing Conferences 2022-2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
September 14, 2022
Big Ideas from Two Early-Summer B2B Marketing Conferences
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
July 6, 2022
New Developments in B2B Marketing
“Traditional B2B Sales and Marketing Are Becoming Obsolete.”
March 31, 2022
B2B Marketing is All About Leads – So Why Bother With Branding?
Let’s remind ourselves that brands aren’t built by marketing communications alone.
March 15, 2022
Ruth Stevens’ Ten B2B Trends to Watch in 2022
The last time I dared to compile a set of a year-end predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.
December 21, 2021
