Latest Posts
Retail Media’s Shifting Center of Gravity
The retail media ecosystem is evolving with unusual speed, and the pace of change is beginning to outstrip…
How Composable CDPs Are Transforming Retail Media Networks
Navigating Retail Media’s Growing Pains: What Hightouch’s Moves Signal About the Future The expansion of retail media is…
How Brands are Maximizing Super Bowl Ad ROI
Think: Real-Time Data and AI As Super Bowl LIX approaches, retailers face a critical challenge: converting a $8…
February 6, 2025
The Annual Marketing Mulligan
Taking a moment to think about the foundations of your marketing can provide context as well as guidance…
January 24, 2025
Defining Your Target Audience – It’s the Details That Matter
We’ve been working on a lead magnet for ourselves recently, and in the past few weeks we’ve shared…
November 22, 2024
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
