Latest Posts
What CX Is Actually Worth — And Why We’re Measuring It Wrong
We’re increasingly asked to justify CX investments not just on “how they feel,” but on what they contribute. Most…
April 11, 2025
Defining Your Target Audience – It’s the Details That Matter
We’ve been working on a lead magnet for ourselves recently, and in the past few weeks we’ve shared…
November 22, 2024
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
MaxDiff vs Conjoint Analysis: Which Should I Use?
Each has a unique approach and output that can be beneficial depending upon your use case.
