Latest Posts
Why Post-Purchase “Transaction Moments” Are Becoming Retail’s Next Frontier
A conversation with ROKT’s Ashley Firmstone In e-commerce, innovation often focuses on the flashy front end: discovery, targeting,…
Retail Media’s Shifting Center of Gravity
The retail media ecosystem is evolving with unusual speed, and the pace of change is beginning to outstrip…
AI’s Double Impact: From Data to Customer Insight
Lindsay Bayuk, CMO at Fullstory – on the Customerland podcast In the rush to make sense of customer behavior,…
The Architecture of Signal
Clarity is underrated – not because people don’t value it, but because most teams have stopped expecting it.…
What CX Is Actually Worth — And Why We’re Measuring It Wrong
We’re increasingly asked to justify CX investments not just on “how they feel,” but on what they contribute. Most…
How Website Analytics Grew Up – and Started Solving Real Problems
Lessons from our conversation with Dave Anderson, VP of Product Marketing at Contentsquare Every company claims to care…
Defining Your Target Audience – It’s the Details That Matter
We’ve been working on a lead magnet for ourselves recently, and in the past few weeks we’ve shared…
November 22, 2024
Data Driven: 84.51° Unlocks the Who, What Where & Why of Omnichannel
We recently got to chat with Alex Trott to explore how Kroger works its data magic. We unpacked…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
November 24, 2023
Website Updates That Actually Improve Your Website Marketing
Too often, we see marketers and business owners embark on a website update or overhaul for all the…
MaxDiff vs Conjoint Analysis: Which Should I Use?
Each has a unique approach and output that can be beneficial depending upon your use case.
