Latest Posts
Passikoff: Patriotism as Brand Strategy
As America approaches its 250th anniversary, marketers may want to rethink what makes a brand feel patriotic. Brand…
Passikoff: Real vs Borrowed Brand Patriotism
Authentic American identity matters more than ever. Especially as the United States approaches its 250th anniversary. Patriotism is…
Passikoff: On Patriotic Brands
This July, as the United States will mark its 250th anniversary, Brand Keys marks the 25th anniversary of…
Passikoff: Listening for Silent Loyalty
The English version of “silence is golden” first appeared in an 1831 poem by Thomas Carlyle. Forty years…
Passikoff: What Makes a Successful Product Launch (Hint: It’s Not What You Think)
When it comes to last year’s least successful new product launch, my vote goes to Stoli Group’s (yes, that Stoli!) $150 million bourbon and…
Passikoff: Greetings, Marketers!
Greetings, marketers, both old and newHere’s a 2025 year-end review. The best-known holiday poem is generally considered to…
Passikoff: ‘Tis the (really long) Season
Brands like Coca-Cola and Macy’s helped entrench Santa Claus in popular culture, and Christmas became a retail juggernaut,…
Why the Traditional Agency Model Has to Change
Advertising has always evolved with technology. But right now, the pace of change is exposing cracks in a…
July 7, 2025
How Brands are Maximizing Super Bowl Ad ROI
Think: Real-Time Data and AI As Super Bowl LIX approaches, retailers face a critical challenge: converting a $8…
February 6, 2025
Bridging Physical and Digital with Cutting-Edge Strategies
What kind of music do you most like shopping to? Believe it or not, there’s a science to…
October 30, 2024
Revitalizing Ad Creativity With AI and Empathy
In this episode, we sit down with Ian Baer, a seasoned ad agency executive with over 35 years…
Passikoff: Will the Real Black Friday Please Stand Up?
Black Friday is coming. It’s this week. That’s the real Black Friday, I’m talking about. I want to…
November 20, 2023
Why a Holistic Approach to Podcasting Drives Better Brand Value
Podcasting has experienced tremendous growth in recent years, transitioning from hobbyist outlets to mass media darling. Major brands…
September 14, 2023
Discovering the Magic of Cannes Lions: A Study in Creativity
Ingrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the…
August 16, 2023
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
Customerland Ep 11: Accelerating into Retail Media Networks
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
Passikoff: Big Brand Blunders
“likes” and “tweets” have become surrogates for real ROI and where, unfortunately, in the rush to rush to…
How Brand Tracking can make Marketing Investments Recession-Proof
Kantar evidence from the last recession of 2007-2009 demonstrates that tightening the purse strings starts with the marketing…
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…
How to Build Trust and Loyalty through Purpose-Driven Marketing
Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in…
December 22, 2022
Passikoff: How to Grow Wallet-Share in a Recession
If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
July 26, 2022
