Latest Posts
Customer Retention in Uncertain Times
A conversation with Calvin Cheng, Partner at West Monroe Customer acquisition and retention have never been simple tasks…
Empowering Marketers with Innovation and AI at Constant Contact
In a world where technology keeps advancing at a dizzying pace, small businesses are often left grappling with…
February 5, 2025
Why Strategic Churn Is Good for Your Bottom Line
If you have a subscription-based business, a concept that may seem counterintuitive at first glance is strategicchurn. Losing hard-won…
July 29, 2024
Keeping Your Marketing Strategy Ahead of Regulatory Curves
Discover the crucial insights on maintaining compliance in marketing communications with industry experts Clay McNaught and Michelle Tilton…
The Acquisition Algorithm: A Formula for Better Customer Loyalty
Personalized loyalty has the potential to drive customer lifetime value (CLV) in a significant way, but to do…
