Dying is Easy: Passikoff on Brand Differentiation
Do enough advertising and consumers will eventually become aware of your brand - but awareness alone is the longest route to profitability.... Read more.
Look down the Road: Passikoff on Consumer Values
What you need isn’t a high-def photo, you need a digital motion picture supercharged with psychological acuity.... Read more.
Goya-Gate: Passikoff on Brands and Politics
... then things went horriblemente desgastada para la marca or “horribly wrong for the brand ...... Read more.
The Loyal Opposition: Passikoff on Market Research
A market researcher was on a hiking vacation and came across a beautiful mountain valley covered with grazing sheep. Taken with the bucolic tranquility of the scene,... Read more.
