Author: Robert Passikoff

Advertising, Brands, Consumer Sentiment, Customer Expectations, FEATURED

Passikoff: Caveat Venditor

by Robert Passikoff 0

Yes, I know you’re used to the other caveat maxim, but that’s not what came to mind when…... Read more.

authenticity, Brands, Consumer Behavior, FEATURED, Loyalty, Marketing

Passikoff: How Bud Blew It

by Robert Passikoff 0

Loyalty is created by understanding what customers expect and then meeting – or preferably exceeding – those expectations.…... Read more.

authenticity, Brands, Consumer Sentiment, Customer Expectations, FEATURED, Loyalty, Market Research, Marketing

Passikoff: America at 250 -The Brands That Earned the Flag

by Robert Passikoff 0

Patriotism isn’t just something Americans observe on July 4th,  It’s something they live on July 5th, and every day…... Read more.

Advertising, authenticity, Brands, Consumer Research, Consumer Sentiment, Customer Expectations, FEATURED, Marketing

Passikoff: Patriotism as Brand Strategy

by Robert Passikoff 0

As America approaches its 250th anniversary, marketers may want to rethink what makes a brand feel patriotic.  Brand…... Read more.

Advertising, authenticity, Brands, Consumer Sentiment, FEATURED, Loyalty, Marketing

Passikoff: Real vs Borrowed Brand Patriotism

by Robert Passikoff 0

Authentic American identity matters more than ever.  Especially as the United States approaches its 250th anniversary. Patriotism is…... Read more.

Advertising, Brands, Consumer Insight, Consumer Sentiment, Customer Expectations, FEATURED, Loyalty, Marketing

Passikoff: On Patriotic Brands

by Robert Passikoff 0

This July, as the United States will mark its 250th anniversary, Brand Keys marks the 25th anniversary of…... Read more.

Brands, Consumer Research, Consumer Sentiment, Customer Expectations, FEATURED

Passikoff: Branding, Without the Illusions

by Robert Passikoff 0

A scoutmaster asked his troop what three things they’d want if they were alone and lost in the…... Read more.

Advertising, Brands, Consumer Behavior, Consumer Insight, Consumer Psychology, Customer Expectations, FEATURED, Loyalty

Passikoff: Listening for Silent Loyalty

by Robert Passikoff 0

The English version of “silence is golden” first appeared in an 1831 poem by Thomas Carlyle. Forty years…... Read more.

Advertising, Agency, Consumer Insight, Consumer Research, Consumer Sentiment, Customer Expectations, FEATURED, Loyalty, Retail

Passikoff: What Makes a Successful Product Launch (Hint: It’s Not What You Think)

by Robert Passikoff 0

When it comes to last year’s least successful new product launch, my vote goes to Stoli Group’s (yes, that Stoli!) $150 million bourbon... Read more.

Brands, Consumer Behavior, Consumer Psychology, Consumer Sentiment, Customer Expectations, FEATURED, Loyalty

Passikoff: Measuring REAL Loyalty

by Robert Passikoff 0

Brand Keys measures brands – and how loyal their customers are to them, because loyalty matters. We’ve done…... Read more.

Advertising, AI, Brands, Consumer Insight, Customer Experience, customer strategy, Employee Experience, EX, FEATURED, Loyalty, Marketing, Media, Retail

Passikoff: Greetings, Marketers!

by Robert Passikoff 0

Greetings, marketers, both old and newHere’s a 2025 year-end review. The best-known holiday poem is generally considered to…... Read more.

Advertising, Brands, Consumer Behavior, Customer Expectations, FEATURED, Loyalty, Marketing, Retail

Passikoff: ‘Tis the (really long) Season

by Robert Passikoff 0

Brands like Coca-Cola and Macy’s helped entrench Santa Claus in popular culture, and Christmas became a retail juggernaut,…... Read more.

authenticity, Brands, FEATURED, Loyalty

Passikoff: A Brand That Doesn’t Need Gimmicks

by Robert Passikoff 0

Tomorrow is Veterans Day – a national celebration honoring the patriotism, courage, and sacrifice of America’s veterans. I…... Read more.

AI, Brands, Customer Expectations, FEATURED, Marketing

Passikoff: Marketing’s Haunted House

by Robert Passikoff 0

There’s an old joke that goes, “I had a nightmare I was at work. Then I woke up.…... Read more.

AI, Brands, Consumer Insight, Consumer Sentiment, Customer Expectations, FEATURED, Loyalty

Passikoff:  The Loyalty Code

by Robert Passikoff 0

In 2025, loyalty isn’t earned once and stored away. C’mon, this isn’t 1983! A little reality check, huh?…... Read more.

Consumer Insight, Consumer Sentiment, customer engagement, Customer Expectations, customer strategy, FEATURED, Loyalty

Passikoff: The Venn of Loyalty

by Robert Passikoff 0

I want to talk about marketer-types who revere/use/misuse/ignore/are-just-plain-stupid-about loyalty. I thought I’d use a visual tool to catalogue…... Read more.

Consumer Insight, Consumer Sentiment, Customer Expectations, Customer Intel, FEATURED, Market Research, Retail

Passikoff: Put the Research Down Before You Hurt Somebody

by Robert Passikoff 0

Doing do-it-yourself is hot. DIY projects have surged nearly 22% over the past five years. It makes sense…... Read more.

Consumer Behavior, Consumer Sentiment, FEATURED, Loyalty

Passikoff: Expectations of Happiness

by Robert Passikoff 0

Expectations offer deeper insight into the emotional drivers of brand loyalty, engagement – and yes, happiness. When Walt…... Read more.

Brands, Consumer Behavior, Consumer Sentiment, FEATURED, Loyalty

Performative or Patriotic? What Today’s Most Trusted Brands Get Right

by Robert Passikoff 0

We just released the results of our 24th annual Brand Keys Most Patriotic Brands survey. I usually write…... Read more.

Customer Experience, CustomerOps, FEATURED, Loyalty

Passikoff: Loyalty Shifts

by Robert Passikoff 0

Loyalty is “interdisciplinary.” Meaning it involves more than one branch of knowledge. Technically I suppose the way we…... Read more.