Passikoff on Brand “Temperature”
The 1st Baron Kelvin who (unless you were a physics major, and I don’t count many of those among…... Read more.
Passikoff: The Brand Also Rises
This is my 100th column for Customerland. Coincidently it’s the 100th anniversary of Ernest Hemingway’s first major book, In Our Time. A…... Read more.
Passikoff: Getting 100 on the Brand Test
Think about the number 100. What comes to mind? Completeness? Totality? Your perfect score on that spelling test…... Read more.
Passikoff: The Dangers of the Human Brand
Have you had your 15 minutes of fame? I was referencing the cultural idiom, “In the future everyone…... Read more.
Passikoff: The (Actual) Trends Brands Should Pay Attention To
It was W. Edwards Deming, statistician, researcher, professor, and author, who said, “Without data, you’re just another person…... Read more.
Passikoff: The Brands / Votes Conundrum
In 1959 ad agency Dancer Fitzgerald Sample introduced the Trix rabbit. General Mills had launched the cereal five years earlier…... Read more.
Passikoff: The Difference Between Brands and Real Brands
I worry about the state of brands today. Sure, there are some actual brands out there doing what…... Read more.
Passikoff: Brands & Brand Folly
I’ve been thinking about brands a lot this week. Not that surprising for someone who’s essentially a “brand-guy”…... Read more.
Passikoff: You’re Not Just Competing with Your Competitors
Every January we field our Customer Loyalty Engagement Index. This past January we had consumers assess 1,231 brands in 114…... Read more.
Passikoff on Vacations, Brands & Bears
When you hear the word, “vacation,” what springs to mind? Exotic locales? First class airline seats and luxury…... Read more.
Passikoff: The Great (Brand) Pyramid
We deal with all kinds of pyramids in life. As kids we had one of those front-of-the-school-room Food…... Read more.
Passikoff: Holiday Brand “Wieners”
July 4th is coming up. It’s a big deal. Independence Day. Official birthday of the United States. Federal holiday.…... Read more.
Passikoff: Meaningful Brands (Always) Win
As I mentioned in my last column, we released our 23rd annual Most Patriotic Brands list last week, posted…... Read more.
Passikoff: Is Your Brand on the Right List?
People love lists. If that statement seems intuitively obvious, good! Apparently, it should be. Here’s a list of…... Read more.
Passikoff: Matchless Marketing – Jeans Edition
It’s time to play “Matchless Marketing or Brand Blunder? Here’s how we play. We ask a question about…... Read more.
Passikoff: Playing to Win for Fan Loyalty
Since the dawn of time, there’s one sports-related truth about men: if they can toss it, pass it,…... Read more.
Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as…... Read more.
Passikoff: Brand Color Wars
If I say the name, “Louboutin,” what do think of? Shoes with red soles, right? How about “Post-Its”?…... Read more.
The Good News and the Bad News about AI
Which do you want first? Research tells us that depends. On whether you’re the giver or receiver of…... Read more.
Passikoff: Brand Loyalty Kicks High
There was a great marketer who said the secret of his success was, “Don’t give people what they…... Read more.
