Sentiment Signals: The Next Layer of Intelligence
Beyond performance metrics like accuracy and latency lies a subtler yet more powerful layer: emotional trust. In intelligent…... Read more.
In Trust We Calculate – Rebuilding Confidence in the Age of AI
Welcome to the final installment in our series on AI and human behavior. If Parts 1 through 4…... Read more.
Designing AI for Emotion – Why AI Needs to Feel Human, Not Just Sound Smart
Welcome to Part 4 of our series on AI and human behavior. We’ve talked about behavioral shifts, personalization…... Read more.
Who Carries the Moral Weight? Accountability in the Age of AI
Welcome to Part 3 of our ongoing series on AI and human behavior. If Part 1 explored the…... Read more.
Personalization Psychology – When AI Knows You Too Well
Welcome to the second installment in our series on how AI is reshaping human behavior. If Part 1…... Read more.
The Real Impact of AI on Human Behavior – And How Businesses Should Respond
Series Part 1: Ai Created a Behavioral Shift No One Saw Coming We’re not here to marvel at…... Read more.
From Hype to Habit: How Pega Is Using AI to Scale Empathy, Creativity, and Control
Two leaders from Pega show how marketing and operations are being reshaped by AI – not just through…... Read more.
When Brands Carry the Flag – What the 2025 Brand Keys Survey Really Tells Us About American Patriotism
In a year where everything seems political – and almost nothing feels unifying – consumers are still rallying…... Read more.
PegaWorld 2025 Recap: Agentic AI Goes Operational
Pega used its annual PegaWorld conference this year not just to evangelize the future of agentic AI but…... Read more.
Can Pega’s AI Strategy Redefine Enterprise Transformation?
A Look at Pega’s Blueprint, Agentic Fabric, and the Push for Scalable Change At PegaWorld 2025, the company…... Read more.
The CX Divide: Why Speed, Not Empathy, Is Driving the Next Generation of Customer Experience
In Verint’s latest State of Customer Experience 2025 report, a striking pattern emerges: CX expectations have not only risen—they’ve hardened.…... Read more.
When Brands Out-Patriot the Government
In a year marked by economic anxiety, political division, and institutional mistrust, the most surprising finding from Brand…... Read more.
OPINION: You Should be Optimizing for the Whole Customer
Data shows that fragmented customer strategy is costing you more than you think Too many businesses still approach…... Read more.
The Store Is Still the Core—But Retail Tech Is Cracking Under Pressure
Retailers have made their bet. Despite e-commerce growth and economic turbulence, they are doubling down on physical stores…... Read more.
Is It Time for CustomerOps?
Think about how much customer expectations have changed in the past few years. It’s not just that people…... Read more.
What CX Is Actually Worth — And Why We’re Measuring It Wrong
We’re increasingly asked to justify CX investments not just on “how they feel,” but on what they contribute. Most…... Read more.
The State of BPO Report: Trends, Challenges, and Opportunities
The Business Process Outsourcing (BPO) sector has undergone a dramatic evolution over the past decade. Once viewed primarily…... Read more.
AI and the New Retail Standard: What Shoppers Now Expect and How Retailers Must Respond
Based on a Q&A with Ed Durbin, VP & GM of Global Industry Strategy for Retail and Consumer…... Read more.
Transforming the Post-Purchase Experience in Luxury & Sustainability
The luxury industry is undergoing a seismic shift. Once defined by exclusivity, heritage, and generational ownership, luxury is…... Read more.
KPMG: Tariffs Impacts and Navigating Retail Uncertainty
Guidance from KPMG’s Duleep Rodrigo Economic policy decisions, particularly those related to tariffs, are among the most disruptive…... Read more.
