Can Apparel & Footwear Resale Platforms Overcome Low Loyalty Rates
Resale platforms like Vinted, Depop, and eBay that offer second-hand apparel and footwear appear poised to benefit from the increasing global... Read more.
How Luxury Brands Can Make Connected Products and DPP Compliance Profitable
Luxury brands hold a unique place in the hearts and minds of consumers as they are often viewed…... Read more.
The Post-Sale Frontier: How Connected Products Redefine Consumer Relationships
The rapid growth of connected products and increasing sustainability legal requirements have many businesses wondering where to start. While…... Read more.
Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.... Read more.
The Brand Switching Scramble: Chaos is Breeding Lots of Opportunity
Facilitated by an unprepared supply chain, store closures, and economic turmoil, the scale of brand switching in 2020 has been extraordinary.... Read more.
Gamification Is Not What You Think It Is
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.... Read more.
Email Marketers Buckle Up!
The Enterprise ESP Space Is Heading for A Bumpy Ride and It Is Just What Marketers Need... Read more.
Apocalypse Chow? How Innovation is Providing Hope for the Restaurant Industry
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across... Read more.
Marketer’s Toolkit: The Basics of Effective Testing
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective. ... Read more.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.... Read more.
Taking the Country’s Temperature on Data Privacy
To give businesses a better perspective on the data privacy landscape, we take a look at where each state stands on the path to adopting their own comprehensive... Read more.
