7 Rules of Etiquette All Loyalty Programs Should Practice
Good etiquette helps us manage complex situations through thoughtful consideration, and there’s no reason to think it wouldn’t do the same for a rewards program.... Read more.
6 Ways to Give Your Rewards Program Influencer Status
Perhaps the most important practice of successful influencers is they keep it fresh, which is essential to remaining relevant. Reward operators could assess what... Read more.
7 Rules of Etiquette All Loyalty Programs Should Practice
Good etiquette helps us manage complex situations through thoughtful consideration, and there’s no reason to think it wouldn’t do the same for a rewards program.... Read more.
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty... Read more.
6 Ways Loyalty Rewards Can Rise to the Occasion of Inflation
Thanks to rising prices on everything from ground beef to rideshares, consumers are putting a higher price on inflation-accommodating rewards from their loyalty... Read more.
6 Signs that Reveal Your ‘Soulmate’ Customer
How does a loyalty program spot its true member soulmates? Here are six “keeper” qualities.... Read more.
The Promise of NFT Rewards and 4 Guidelines for Loyalty
Non-fungible tokens might be the next “Big Thing” in loyalty program rewards – if organizations follow some timely guidelines.... Read more.
3 Loyalty Investments All Marketers Should Be Making
For many companies, rewards programs have become an obligatory investment that millions of their customers never use.... Read more.
Does Your Rewards Program Really Need Social Media?
Marketers should rethink the entire Facebook relationship, starting with this question: If we boycott, what are the repercussions of going dark on this platform?... Read more.
Does Your Rewards Program Need a Mobile-First Redesign?
Nearly one-third of next-generation consumers interact with rewards programs on their phones – and only on their phones.... Read more.
5 Measures to Gauge a Brand’s Loyalty Through RFM
It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many…... Read more.
Loyalty’s Biggest Opportunity is Now! What You Can Do When Cookies Go Away
Companies that operate reward programs have a year to prove how much better they are at engaging shoppers, one-to-one, than cookies.... Read more.
Is Your Marketing Dashboard the Chevy Nova of Analytics?
Let’s make this simple. Anything that delivers “what” data, but not “why” insights is not doing its full job and should be discontinued.... Read more.
5 Loyalty Lessons From the GameStop Stock Surge
Companies that want to invest in loyalty should never lose sight of what their business means to their customers. And they should revisit that meaning, regularly.... Read more.
