The Battle Against Martech ‘Enshittification’
Martech was meant to transform how businesses engage with customers, automate processes and scale efficiently. Companies invested heavily…... Read more.
NRF 2025: How Tech is Changing the Customer Experience
Retail’s Big Show, hosted by NRF, is always a great event. It’s exciting to see what’s going on…... Read more.
New Traceability Tools Are Transforming the Fight Against Supply Chain Human Rights Abuses
Governments worldwide are tightening regulations to combat forced labor, child exploitation, and environmental abuses, demanding that companies take…... Read more.
Women’s Equality Day: Celebrating Progress, Acknowledging Challenges
Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender…... Read more.
Rethinking the Customer Data Platform
In Search of the Elusive 360° Customer View The CDP market is fraught with confusion and misrepresentation. It’s…... Read more.
Localization and the Unspoken Hurdle to Global Expansion
Language barriers present significant hurdles to global business expansion by impeding effective communication and comprehension among stakeholders and…... Read more.
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…... Read more.
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…... Read more.
Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future…... Read more.
4 Ways AI Can Be Leveraged in Automotive Aftermarket Today
We are witnessing a transformative era similar to what we felt when the internet emerged, and how we…... Read more.
Travel Loyalty in an Age of Value
iSeatz 2024 Loyalty Trends Report: What consumers value most in their loyalty program is saving money on travel.…... Read more.
“I want to thank me!” – What Brands Should Learn from LGBTQIA+ Consumers
At the 75th annual Emmy Awards, Niecy Nash-Betts delivered a remarkable acceptance speech for best supporting actress in a limited…... Read more.
Loyalty Reimagined (Pt 1)
A Blueprint for Active Customer Engagement in Today’s Market Alone we can do so little; together we can…... Read more.
Product Search Matters More for CX – Here’s Proof
As AI becomes more powerful, retail and ecommerce—like many industries—are looking for the best ways to leverage it.…... Read more.
4 CX Trends for 2024: Your Guide to Navigating the Year Ahead
For many CX professionals, leaving 2023 behind comes with a sigh of relief. The increase in customer expectations…... Read more.
Wrangling the Wild West of Digital Dashboards
“It’s complicated right now. Carmakers have invested in cutting-edge UI design without any boundaries or industry standards.” Are…... Read more.
Three Issues Crippling Current Loyalty Programs
The Cost of Intransigence and What to Do About It “Adapt or perish, now as ever, is nature’s…... Read more.
Three Podcasts Uplifting the Black Experience and Inspiring Listeners
As podcasts grow in popularity among Black American audiences, podcasters have an important opportunity to use their platforms…... Read more.
Six Ways Marketing Leaders can Collaborate with Tech
Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…... Read more.
Tackling Retail Supply Chain and Inventory Challenges in 2024
The year 2024 presents a unique set of challenges for retailers, particularly in supply chain management and inventory…... Read more.
