Latest Posts
Amplifying Success: Insider Tips for Podcast Creation and Promotion
As a media journalist with an ear to the ground in the audio world, I spoke with some of the…
How Podcasting Leads to Love
I finally got invited to meet my friend’s girlfriend of eight months, whom we’ll call “K.” My friend…
Making Waves with Tech and Trust in the Podcast World
At the recent IAB Podcast Upfront in New York, some 20 audio brands made convincing presentations to some…
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around…
Planes, Trains, and Engaging with Strangers – a New Year’s Missive
Editor’s note: E.B.’s holiday story is generating a lot of interest and interesting commentary – like this one…
Why a Holistic Approach to Podcasting Drives Better Brand Value
Podcasting has experienced tremendous growth in recent years, transitioning from hobbyist outlets to mass media darling. Major brands…
Get Emotional for Greater Engagement: B2B Podcast Best Practices
The latest episode of my podcast of Insider Interviews with E.B. Moss is an interview with, well, me! Julie Livingston of Want Leverage PR…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
In Their Ears: Engaging Customers with Audio
The Veritonic Audio Intelligence Summit 2/15/23 The day after Valentine’s Day a whole lotta audio love was in…
Making Media Sustainably Good
“Just as you measure media success, measure your success in sustainability.” Kirk McDonald, CEO of GroupM North America and…
Insider Interviews: CMO Kim Wijkstrom – Branding Starts with a Story not Silver Bullets
On this edition of Insider Interviews: Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned from…
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of.
Insider Interviews: Michael Smith on Marketing Digital, Diversity and the Tiny Desk at NPR
Michael Smith joined National Public Radio as chief marketing officer (CMO) at a time when the nation -- and the world -- had just entered crisis mode.
Insider Interviews: Minjae Ormes, CMO at Visible
If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.
Podcast: Insider Interviews with Sree Sreenivasan
The Floor is Yours: Sree Sreenivasan on Being Generous with Content As we crave connection during these isolating…
Podcast: Insider Interviews with VaynerMedia’s Claude Silver
My version of scaling Gary,” acknowledges Claude Silver, “is to remind people that every single person is responsible for the culture at VaynerMedia.
Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it
In this Episode of Insider Interviews, Rachael Henke of Dell Technologies, explains how her team turns complicated offerings into human-oriented content.
Guest Editor: The Why and How of B2B Podcasting
As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too.