Author: Dave Frankland

The co-author of Marketing to the Entitled Consumer, Dave helps brands turn unreasonable consumer expectations into lasting relationships. As a managing director in Winterberry Group’s consulting practice, he has helped hundreds of companies to develop business, customer, and organizational strategies. In previous roles, he served as Chief Strategy officer of Selligent Marketing Cloud, co-founded and led Forrester’s Customer Intelligence research practice, and has held various strategy and communication roles at brands and agencies. A frequent and highly-rated speaker, Dave has keynoted conferences around the world, and his ideas and research have been featured in media outlets ranging from the New York Times, The Economist and CNN’s Situation Room to Ad Age and 1to1 Magazine.

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