Latest Posts
Passikoff: Smartphoning It In
Just to be clear, I did not ‘phone in’ this column. (Cue rim shot) I emailed it! Little…
Passikoff: 10 Rules for Brand Performance
Former-Borscht Belt comedian, 1950’s TV script writer, filmmaker, and philosopher, Mel Brooks, cautioned, “Hope for the best. Expect…
Passikoff: The Path to Brand Enlightenment
Buddha believed, “Everything connects to everything else.” It’s a good philosophy to follow. In life and business. More-particularly,…
Passikoff: Loyalty is boffo!
Loyalty is Boffo! That’s show-biz talk. For “terrific!” More for some brands than others, but still. The accolade…
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Passikoff: What Happens When Brands Chase the Wrong Numbers
Let me be very clear. This is not a column about trans people, LGBTQ civil rights, pride, Pride…
Passikoff: Meeting Customer Expectations = First Identifying Them
You need to FIRST identify Customer Expectations and THEN align your brand and engagement activities to meet and…
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
Passikoff: The Rhythm of Customer Expectations
Because brands that better meet customer expectations always see better consumer behavior. And sales and profits. When I was a…
Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
Passikoff: Winning at the Ultimate Measure of Loyalty
A couple months ago I wrote a column about how to get consumers to behave six times better…
Passikoff: Predicting Brand “Disappointment”
Brand disappointment like that is like a Möbius strip. Consumers aren’t signing up and that’s reflected in the…
Passikoff: Big Brand Blunders
“likes” and “tweets” have become surrogates for real ROI and where, unfortunately, in the rush to rush to…
Passikoff: The One Reason Why Disney Won
Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
Passikoff: What’s Behind Fan Loyalty
You have to know what fans really expect – because league (and team) loyalty correlate very highly with…
Looking at Consumer’s Sustainability Expectations
By Robert Passikoff Media theorist Marshall McLuhan noted, “There are no passengers on spaceship earth. We are all…
Expectations Are The Key
A consumer makes about 35,000 choices a day. One every 2.5 seconds. Depending on the category and age…
Passikoff: What’s Really Driving Brand Loyalty?
Meeting expectations drives profits. And, as you’ll see, that pun is ultimately going to be intentional. (Don’t be…
Passikoff: Big Brand Faux Pas
“The new 2021 logo, a brand refresh, ended up a more stylized interpretation of their name.” I was…
Passikoff: The Little Black Dress of Loyalty
In life and loyalty, feelings are tough. I was doing some post-holiday shopping and saw this t-shirt online.…
Passikoff: Winning at REAL Loyalty
Next week we’re releasing our 26th annual Customer Loyalty Engagement Index. How brands in different categories rank when it comes to…
Passikoff: On Cheesy Customer Expectations
To create engagement, to build loyalty, to not go bankrupt, you absolutely need to understand what consumers really expect.