Mary Mathes Archives

Consumer Insight, Consumer Research, Consumer Sentiment, FEATURED, HEADLINES, Market Research

Consumer Trends: The “Why” Behind Drink Choices

by Mary Mathes 0

While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…... Read more.

Consumer Psychology, Culture, FEATURED, HEADLINES

by Mary Mathes 0

If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.... Read more.

Consumer Psychology, Consumer Research, FEATURED, Grocery, HEADLINES, Market Research, Research, Retail

by Mary Mathes 0

The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…... Read more.

Advertising, Brands, Consumer Psychology, Culture, FEATURED, HEADLINES, Marketing

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The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…... Read more.